Still Bottled Water Market Summary

The global still bottled water market size was estimated at USD 261.32 billion in 2023 and is projected to reach USD 380.53 billion by 2030, growing at a CAGR of 5.6% from 2024 to 2030. The market growth is primarily driven by the increasing health consciousness among consumers, leading to a shift toward healthier beverage options. Still bottled water, being a calorie-free and natural hydration choice, has emerged as a preferred alternative to sugary and carbonated drinks. Consumers are becoming more aware of the importance of hydration for overall wellness, which has further accelerated the market expansion globally.

The convenience of on-the-go hydration continues to align with fast-paced and modern lifestyles, contributing to the rising demand for portable water solutions. Additionally, environmental concerns and growing awareness about plastic waste have encouraged manufacturers to adopt eco-friendly and recyclable packaging materials. Innovations such as biodegradable bottles, lightweight packaging, and plant-based plastics are becoming more common in response to sustainability goals. The introduction of premium and specialty waters, such as mineral-enriched, alkaline, and flavored still water, is also catering to evolving consumer preferences, further driving market growth across both developed and emerging economies.

Key Market Trends & Insights

• North America accounted for a 29.5% share of the global still bottled water market in 2023. The regional growth is supported by strong consumer demand for healthy beverages and the widespread availability of purified and premium water brands. Marketing campaigns emphasizing health, purity, and sustainability have also played a vital role in boosting market penetration across major economies in the region.
• The still bottled water market in the U.S. is expected to grow at a CAGR of 5.1% from 2024 to 2030. This growth is driven by increasing awareness of hydration benefits, changing dietary habits, and growing adoption of sustainable packaging by key manufacturers.
• The still bottled water market in Europe is anticipated to grow at a CAGR of 4.8% from 2024 to 2030. The region’s growth can be attributed to strong demand for natural mineral water, stringent quality standards, and the popularity of eco-friendly packaging solutions among environmentally conscious consumers.
• Based on size, the 0.5 liters to 1.0 liters segment dominated the market with the largest revenue share of 55.9% in 2023. This dominance is due to the convenience and portability offered by mid-sized bottles, which are ideal for individual consumption and preferred for outdoor, workplace, and travel use.
• Based on type, the PET segment dominated the market with the largest revenue share in 2023. The popularity of PET bottles stems from their lightweight, durability, and cost-effectiveness, making them the preferred choice for both manufacturers and consumers. Additionally, ongoing innovations in PET recycling and sustainability practices are enhancing their market appeal.

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Market Size & Forecast

• 2023 Market Size: USD 261.32 Billion
• 2030 Projected Market Size: USD 380.53 Billion
• CAGR (2024-2030): 5.6%
• North America: Largest market in 2023

Key Companies & Market Share Insights

PepsiCo, FIJI Water Company LLC, The Coca-Cola Company, and Nestlé are some of the dominant players operating in still bottled water market.

• PepsiCo, a global beverage and food company, markets still bottled water under the brand name Aquafina. This line of purified water emphasizes clarity and purity, offering consumers a refreshing and convenient hydration option, Aquafina caters to individuals seeking a clean and crisp water experience, aligning with PepsiCo's commitment to providing quality beverages.
• FIJI Water, known for its artesian water sourced from the Yaqara Valley in Fiji, has a global presence. The company distributes its bottled water to various regions worldwide, including North America, Europe, Asia, and the Middle East and Africa.

Primo Water Corporation, Nongfu Spring, Mountain Valley Spring Water, and DANONE are some of the emerging market players functioning in still bottled water market.

• Danone, the parent company of Evian, distributes its premium mineral water globally. Evian is known for its source in the French Alps and is available in numerous countries, with a strong presence in Europe, North America, and Asia.
• Nongfu Spring offers a variety of still bottled water products, sourced from natural springs and aquifers across China. The brand is recognized for its commitment to high-quality and natural water sources, appealing to consumers seeking a reliable and refreshing hydration option.

Key Players

• PepsiCo
• FIJI Water Company LLC
• Nestlé
• DANONE
• VOSS
• The Coca-Cola Company
• Nongfu Spring
• Mountain Valley Spring Water
• Primo Water Corporation
• National Beverage Corp.

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Conclusion

The global still bottled water market is poised for consistent growth driven by rising health awareness, convenience-focused lifestyles, and a strong shift toward sustainable packaging. As consumers increasingly choose calorie-free and natural hydration options, manufacturers are focusing on innovation, eco-friendly materials, and premium product offerings. The demand for specialty and functional waters, combined with advancements in recycling technologies, will continue to shape the industry’s future. Emerging economies present lucrative opportunities due to rapid urbanization and changing consumption patterns. Overall, the market outlook remains positive, supported by evolving consumer preferences and increasing emphasis on health and environmental sustainability.