According to the report published by Zion Market Research, the global Lutein Market size was valued at USD 346.4 Million in 2023 and is predicted to reach USD 591.2 Million by the end of 2032. The market is expected to grow with a CAGR of 6.24% during the forecast period.

The primary driver of this market is the rising demand for dietary supplements, particularly for eye care, as they support good eye function and operate as antioxidants to boost vision and other health issues including diabetes and heart diseases. For example, lutein supplements are allowed as nutritional ingredients that can be added to baby and follow-on formulae in New Zealand and are registered as medicines on the Australian Register of Therapeutic Goods, indicating that they are safe to consume in Australia.

The demand for this component is anticipated to rise across a range of consumer markets due to factors like the growing usage of lutein as an addition in animal feed and its popularity as a natural colorant in food and beverage applications. Furthermore, growing government programs for heart disease and diabetes are thought to be driving end-user demand for products.

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Furthermore, one element supporting the product's growth is the sheer quantity of elderly demographics in emerging economies, which is driving up demand for vitamins and nutritional supplements. About 40% of the lutein market was made up of dietary supplements for heart issues, diabetes, and other illnesses, according to the US VMHS Survey.

Furthermore, in terms of unit consumption, the demographic of people over 65 made up about 36%. The abundance of information available online and rising consumer awareness of preventative healthcare around the world are also factors driving the demand for the product.

The use of lutein is predicted to rise due to its many advantages, which include its anti-inflammatory qualities and its amazing impact on improving eye health, among others.

One kind of organic pigment known as a carotenoid is lutein. One of the two primary types of carotenoids present in the human eye is this one. Lutein's main purpose is to shield the eyes from the sun's potential harm.

Primarily, lutein is a yellow pigment that is present in plants. Lutein is commonly referred to as "the eye vitamin" by experts. For our eyes to work properly, lutein is essential. It functions precisely as a light filter.

Additionally, lutein is known to absorb blue light, functioning as internal sunglasses. Additionally, lutein consumption significantly lowers the risk of AMD, which can result in central vision loss.

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Dynamics of the Lutein Market:

The demand for lutein is anticipated to rise across a range of consumer markets due to factors like its growing use as an animal feed additive and as a natural colorant in food and beverage applications. Furthermore, it is thought that growing government programs for heart disease and diabetes will increase end-user demand for products. Additionally, the sheer number of elderly populations is driving up the demand for vitamins and nutritional supplements in emerging nations, which is contributing to the product's growth.

About 40% of the market for lutein was made up of dietary supplements for heart issues, diabetes, and other illnesses, according to the US VMHS Survey. Furthermore, in terms of unit consumption, the demographic of people over 65 made up about 36%. Additionally, the abundance of information available online and rising consumer awareness of preventative healthcare across the globe are fueling the demand for the product.

The majority of self-directed consumers in emerging nations are a result of factors including rising smartphone adoption and expanding global internet accessibility, which present potential for industry leaders. Self-directed consumers are becoming more and more common as people take control of their health.

Manufacturers of lutein and VMHS are focusing on these consumers both offline and online with healthcare marketing. Additionally, merchants are gravitating toward online tools and e-commerce for product channelization, and individualized VMHS solutions offered by major players in the market are the factors predicted to propel the product's growth throughout the projected period.

The research compiles and analyzes further constraints and opportunities based on actual industry numbers and data from 2020. Customers that purchase the study will also receive up-to-date information on the product's market share and regional penetration, along with the most recent consolidation. in order for them to understand the dynamics of the market.

Global Lutein Market: Competitive Player

Some of the major players in the global lutein market include:

• BASF
• DSM
• Sundown
• Solaray
• Allied Biotech Corporation
• Iorrow
• Tianjin Pharmaland
• Kemin
• Nature’s Bounty.  

The Global Lutein Market is segmented as follows:

By Application 

• dairy products
• food coloring
• cosmetics
• medicine
• tobacco
• egg products
• poultry feed

By End use industry 

• pharmaceuticals
• food
• animal feed applications
• nutraceuticals
• dietary supplements

Global Lutein Market: Regional Segment Analysis

• North America U.S.
• Europe UK France Germany
• Asia Pacific China Japan India
• Latin America Brazil
• Middle East and Africa

Overview of the Lutein Industry

Due to the existence of major local and regional competitors including Allied Biotech Corporation, BASF SE, Chr. Hansen Holding AS, Koninklijke DSM NV, Kemin Industries Inc., and Kemin Industries, the lutein industry is extremely competitive. In addition to developing new products, major players are using partnerships, mergers, expansions, and acquisitions as strategic means of growing their market share.

Startups are concentrating on exploiting R&D infrastructure to enhance technology in new goods. To stand out in the market, young businesses are focusing on integrating technology to improve and innovate their products. Brightseed, a start-up company focused on Al technology, looks for bioactive substances in plants that are beneficial to human health. The artificial intelligence (Al) platform of the company's forager ecosystem expedites the identification of plant-based substances with potential uses in the manufacturing of pharmaceuticals, dietary supplements, and other products.

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News from the Lutein Market

To alleviate eye strain from prolonged screen time, Ashland introduced a soy-free GPM lutein with new components that are good for eye health in November 2021. Additionally, it introduced melatonin and N-dur xr caffeine, which are extended-release compounds, for powdered drink mixes.

The debut of Integrative Actives, a technology that enables the delivery of numerous active ingredients into concentrated, lower doses, was announced by OmniActive Health Technologies in June 2021. The first product developed on OmniActive's Integrative Actives platform was Nutritears. It contained curcuminoids, vitamin D3, lutein and zeaxanthin isomers, and other clinically supported substances.

PharmaLinea debuted a range of consumer-friendly products for preventive eye health in May 2021. The decision was made at a time when screen usage had grown due to the epidemic and concerns about eye health were on the rise. Vision Orosticks and Vision Liquid Sticks are the two new supplements to PharmaLinea's private-label eye health portfolio. To further differentiate the brand, two new product forms were added: sticks with liquid and sticks with orodispersible powder. The source of the highly sought-after carotenoids lutein and zeaxanthin served as the foundation for the entire series.

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