Netflix is shifting its focus towards leveraging generative AI for game development following the recent closure of its internal studio dedicated to creating high-end games.

On a recent Sunday, Mike Verdu, a Netflix executive, announced his new role as Vice President of Generative AI for Games. He expressed his excitement on LinkedIn, stating, “I am embarking on a journey to lead a transformative change in game development, utilizing generative AI to enhance player experiences.”

Verdu emphasized that this innovative technology aims to significantly speed up the development process and offer unique gaming experiences that will captivate and inspire gamers. He previously held the position of Vice President for Netflix Games.

While this shift towards AI may raise concerns about the replacement of human developers, Verdu reassured that the creative input of human talent will be fundamental to the development process. AI, he noted, will serve as a supportive tool to enhance and expedite the work of development teams.

According to Verdu, generative AI has the potential to enable larger game development teams to work more efficiently while also providing small teams with access to unprecedented capabilities. He drew parallels to the 1990s gaming era, suggesting that such technology could allow developers to release new games monthly, reminiscent of the rapid innovation seen with companies like Nintendo and Sega during that time.

Various companies are already experimenting with generative AI, showcasing its ability to create game levels, design characters, generate endless dialogue for non-playable characters, and even run games without the need for conventional coding.

While giants like Microsoft and EA are embracing this technology, Nintendo has adopted a more cautious stance, voicing concerns over potential copyright issues related to generative AI. The future remains uncertain regarding whether AI-driven games will resonate well with players and maintain their popularity.Netflix has yet to provide a comment regarding recent developments.

However, in a recent statement, Verdu addressed rumors concerning the company's gaming sector.

He urged people to disregard misleading media speculation about the shifts within Netflix Games.

Verdu emphasized that the changes observed in recent months were part of a strategic and intentional transition.

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