Arcade's Unexpected Resurgence

In recent weeks, an unexpected phenomenon has emerged in the UK music charts.

The song "Arcade," which triumphed at the Eurovision Song Contest in 2019, is experiencing a resurgence, currently holding the number 29 spot.

Typically, Eurovision tracks fade from the public eye, especially those released two years prior.

However, the emotional ballad by Duncan Laurence from the Netherlands is gaining traction, largely fueled by its newfound popularity on TikTok.

Duncan remarked to Radio 1 Newsbeat, "It's like a rollercoaster that's taken off."

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Following his appearance on the Dutch version of The Voice, Duncan was selected to represent the Netherlands at Eurovision, making "Arcade" his debut single.

Although the initial Eurovision excitement typically subsides, Duncan's manager encouraged him to explore TikTok last October after noticing Harry Potter fans pairing the song with creative edits of Hermione Granger and Draco Malfoy.

"It was incredible to see the song utilized in a fresh context. From there, it just kept growing," Duncan shared.

Since then, "Arcade" has been featured in a variety of TikTok videos, including makeup tutorials, drag queen transformations, and culinary clips, and has been covered extensively.

Moreover, it has been reimagined as a duet with American artist Fletcher, with both versions collectively amassing nearly 600,000 creations on TikTok.

Duncan Laurence's song, a poignant narrative of heartbreak, is described by him as a "tragic love story that resonates with people."

An interesting trend emerged with predominantly Russian users engaging with "Arcade," leading some to tears. Duncan shared, "I love the Eurovision drama of it."

Despite the viral success following the Harry Potter-themed videos, Duncan remains uncertain about the reasons behind the song's continued global appeal since his Eurovision win. He expresses joy in witnessing its journey across the world.

Recently, "Arcade" achieved a significant milestone, surpassing 200 million streams on Spotify, establishing itself as one of the most popular Eurovision songs of the streaming generation.

However, Duncan ponders the question of whether its online popularity would have soared without the Eurovision exposure: "Was that initial Harry Potter fan using it on TikTok a Eurovision fan as well?"

He notes that while audiences in the US are now tuning in, many may not realize it originated from Eurovision.

Eleanor Chalkley, host of the Eurovision podcast ESC Insight, offers insight into the song's resurgence, highlighting that it merges "the universal with the personal."

She reflects, "Almost everyone has experienced that sinking, aching feeling of love being a losing game, but Duncan's performance evokes it profoundly from the very first listen."

Currently, "Arcade" stands as the highest-charting Eurovision entry in the UK since Måns Zelmerlöw's 2015 winner, "Heroes," which peaked at number 11.

Eurovision Hits in UK Charts

Since 2010, several Eurovision entries have made their mark on the UK charts, showcasing a variety of musical styles and artists.

In 2010, Germany's Lena topped the competition with "Satellite," which reached position 30.

Ireland's Jedward followed in 2011 with their energetic song "Lipstick," peaking at number 40.

Sweden produced a powerful entry in 2012 with Loreen's "Euphoria," which soared to an impressive 3rd place.

In 2013, Denmark's Emmelie de Forest captured hearts with "Only Teardrops," landing at position 15.

The following year, the Netherlands’ Common Linnets found success with "Calm After the Storm," achieving a 9th place ranking.

Also in 2014, Austria's Conchita Wurst made waves with "Rise Like a Phoenix," reaching number 17, while Sweden's Sanna Nielsen with "Undo" did not fare as well, sitting at number 40.

Sweden continued its strong presence in 2015 with Mans Zelmerlow's "Heroes," which climbed to position 11.

Most recently, Duncan Laurence represented the Netherlands in 2019 with "Arcade," securing a place at number 29 on the UK charts.

The 2020 Eurovision Song Contest was unfortunately canceled, leaving Duncan Laurence as the reigning champion.

Excitement is building for this year’s event set to take place in Rotterdam, and Duncan expressed his eagerness to experience the festival atmosphere once again.

He reminisced about his time in Israel, where he represented the Netherlands in 2019, saying, “I can’t wait to be in that bubble again and relive that unforgettable experience.”

With the ongoing pandemic, organizers have developed contingency plans to ensure that the contest will proceed, no matter the circumstances in the Netherlands.

Duncan hopes that a limited audience will be allowed to attend, adding, “I really hope we can welcome at least some fans to the show.”

Meanwhile, James Newman is ready to represent the UK after missing out last year. Duncan has shared his encouragement, advising James to “focus on what you do best, sing passionately, and make Europe fall in love with your performance.”

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