Make App Store Optimization Your Foundation For Growth

Most apps developed and released in Google’s Play store are abandoned by their developers. Over half of these apps get fewer than 5000 downloads, and most apps are considered unprofitable. This article is not going to make you the next Instagram, but it will hopefully help you get a nice base level of users that you can grow from. To give you some better understanding of numbers, the example app in this article received 100,000 downloads in eight weeks. This is with a marketing budget of zero and very little work since launch. We’ll cover the basic app store optimizations that will help bring people to your Google Play page. Getting them to download and stay is up to you and up to the value your app provides.To get more news about App Store Optimization, you can visit aso700.com official website.
To give you some better understanding of numbers, the example app in this article received 100,000 downloads in eight weeks. This is with a marketing budget of zero and very little work since launch. We’ll cover the basic app store optimizations that will help bring people to your Google Play page. Getting them to download and stay is up to you and up to the value your app provides.

To launch an Android app, you need a plan. Without a plan, you are destined to fail. Your hopes, dreams and code will lie untouched, hidden at the bottom of Google Play for the rest of time or until Google decides to do a clean up and wipes your failure from existence. Of course, to get traction, you need to pick a topic in which enough people are interested, and then the quality of your build is what is going to help keep these users.The app I am going to use as my example is Learn How to Draw, which I launched in December 2016 in cooperation with artist Will Sliney. We will talk about our launch goals and techniques. We will also share our results in the form of installations, usage and many more statistics, which we have directly pulled from the Google Developer Console. Hopefully, they will give you some context for what to expect.

Everyone has an idea for an app. Some possess the right skills (or have enough money) to turn that idea into reality, but very few launch successfully. The primary problem with most launches is that the developer goes for the vanity metric: “How many downloads can I get in as short a period as possible?” They want the big bang. They want to show the world they are a big success on day one. The problem with this approach is that what goes up fast and doesn’t have a good product-market fit will come down even faster. Spiking on launch followed by a loss of all your newly acquired users the same week might be worse than not spiking at all.

The goal of our launch was to find a nice steady stream of new users. From these users, you can learn what is working and, more importantly, what is not working with your product. Yes, getting articles written about you also helps with app store optimization, but putting time into this should only happen once your foundation is in place. “Thank you for stating the obvious — just tell us how you did it,” I hear you say. No problem. Here it is.