Top 5 ASO Strategy Myths Debunked

While most app publishers agree that App Store Optimization is indeed the king of mobile app marketing, there‘s still a lot of confusion surrounding ASO strategy and techniques.To get more news about Android Keyword Ranking Optimization Serve, you can visit aso700.com official website.

Some believe that you can use the same ASO strategy on the Apple App Store and Google Play Store. Others argue that keyword optimization is the most important aspect of your ASO strategy.You might have also heard that Apple Search Ads happen to influence your app ranking. And then there are some who argue that you don’t really need to invest in a specialized ASO tool or app marketing service to secure the best keyword ranking.

Well, the fact is, some of that is true – while others are just false beliefs that continue to gain traction among app marketers, app developers, app publishers, and app owners.

So, to help you separate the wheat from the chaff, this article highlights and debunks 5 of the most common ASO strategy myths today.Simply put, app store optimization is to the App Store what SEO is to Google. It’s essentially the process of combining multiple tactics that are relevant to app ranking, in a bid to boost an app’s overall position in the search results.

You see, the thing is, the Apple App Store currently hosts 2 million apps, and they are not just sitting, waiting to be stumbled upon. The bulk of app owners, app publishers, app marketers, and app developers are leveraging a wide range of mobile app marketing methods to scramble for a chunk of the 300 billion downloads per year.

While various prelaunch app marketing and post-launch marketing methods have different efficacy levels, one thing is certain- App Store Optimization is king.Now, for an effective App Store optimization strategy, you need to have a comprehensive understanding of your potential users. In addition to their App Store search patterns, you need to know exactly what they look out for in their organic installs, and what drives user acquisition. Then most importantly, you have to develop an in-depth knowledge of the App Store and its app ranking algorithms.

App Store ranking is a combination of two principal algorithms- app category and keyword ranking. The app category algorithm is the simplest and relies upon, among other things, overall app downloads and gross app revenue.

Unfortunately, the precise ratio between app ranking and the volume of app downloads and app revenue is unknown. However, based on our experience in ASO, we can confidently conclude that calculations used by Apple vary between categories.

For optimal user experience, category ranking is further compounded by country ranking. So, apps are first ranked by their categories, before ultimately being listed according to their popularity in the country.

Keyword ranking algorithms, on the other hand, establish an app’s ranking according to its relevance to chosen keywords. And yes, in case you’re wondering, it turns out that even the most popular apps require proper keyword optimization to remain at the top of the App Store search results.