The  ServiceNow Store  functions as a specialized software marketplace for cloud-native enterprise applications developed on the ServiceNow platform. It supports both free and paid apps, enabling seamless integration across business processes. The store is mainly geared toward commercializing and promoting applications created by  independent software vendors (ISVs) ,  solution providers ,  system integrators , and  service providers .

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The platform is gaining traction among enterprises due to its  user-friendly interface  and  productivity-enhancing tools . This widespread adoption has significantly contributed to the market's rapid expansion in recent years. The ServiceNow Store further supports  flexibility and innovation , offering scaling tools that align with the strategic goals of corporate growth — making it a key enabler for digital transformation across industries.

According to the report, the  global ServiceNow store apps industry  was estimated at $5.9 billion in 2021 and is estimated to reach $94.9 billion by 2031, exhibiting a CAGR of 32.5% from 2022 to 2031.

Key Market Drivers

  • Rise in Cloud Computing & Advanced Technologies : The widespread adoption of cloud-based infrastructure and cutting-edge technologies such as  AI and ML  is fueling demand for scalable, high-performance platforms like ServiceNow.
  • Digital Transformation : Accelerated digitalization across sectors is increasing the reliance on platforms that facilitate seamless business automation and IT service management.
  • Flexibility & Innovation : The ServiceNow platform's ability to accommodate customized solutions and promote agile development is attracting a broad spectrum of enterprises.

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Market Restraint

Despite the robust growth, the  high cost of licensing  is a notable challenge, potentially limiting adoption, particularly among smaller businesses.

Growth Opportunities

On the upside, the  surge in investments  into the ServiceNow ecosystem — driven by evolving enterprise needs and digital service models — is expected to unlock  significant growth opportunities  over the forecast period.

Impact of COVID-19

The COVID-19 pandemic accelerates the demand for ServiceNow Store apps. With governments implementing lockdowns, organizations were compelled to adopt digital tools for resilience. ServiceNow apps helps enterprises manage vulnerabilities and continuity challenges during the crisis. Additionally, the rising demand for platforms capable of handling  AI/ML workloads  further reinforces the value of ServiceNow apps during and post-pandemic.

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Segment Insights

  • By Type:
    The cloud-based segment dominated the market in 2021, accounting for over two-thirds of the total revenue. This dominance is attributed to ServiceNow’s unified data model and integrated development environment, which empower IT and enterprise teams to build, test, and deploy applications efficiently.
    Meanwhile, the web-based segment is forecasted to experience the fastest CAGR of 34.8% over the forecast period.
  • By Enterprise Size:
    Large enterprises held the largest market share in 2021, contributing more than two-thirds of the global revenue. Their access to greater resources, strategic execution, and technical expertise explains this dominance.
    However, the SMEs segment is expected to expand at the highest CAGR of 34.8% from 2022 to 2031, driven by the growing need for automation and scalable IT solutions in smaller organizations.
  • By Region:
    The Asia-Pacific region led the global market in 2021, generating nearly 40% of the total revenue, and is anticipated to maintain its leadership through 2031. The region is also expected to grow at the fastest CAGR of 35.5%, fueled by increasing enterprise-level adoption of digital service catalogs and transformation initiatives.

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Key Industry Players

The report evaluates several leading companies in the ServiceNow Store ecosystem, providing insights into their business strategies, product offerings, and recent developments. Notable market players include:

  • xMatters, Inc.
  • Talkdesk, Inc.
  • Microsoft Corporation
  • TeamViewer
  • International Business Machines Corporation (IBM)
  • Dynatrace LLC
  • Cisco Systems Inc.
  • Okta, Inc.
  • PagerDuty
  • SailPoint Technologies Inc.

These frontrunners are actively shaping the evolution of the ServiceNow Store ecosystem through innovation, strategic partnerships, and customer-centric solutions.

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