Overview of the Global Gift Wrapping Paper Market

The global gift wrapping paper market is poised for significant growth, driven by the rising prevalence of gifting culture across various occasions such as birthdays, weddings, and holidays. Valued at approximately USD 6.81 billion in 2024, it is projected to reach USD 9.39 billion by 2030, with a compound annual growth rate (CAGR) of 5.65% during the forecast period of 2025-30. This growth is fueled by evolving consumer preferences towards attractive and personalized gifting experiences, particularly in the booming e-commerce sector where convenience is paramount. Notably, the demand for sustainable wrapping solutions is on the rise as environmentally conscious consumers look for eco-friendly alternatives, further shaping this vibrant market.

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Global Gift Wrapping Paper Segmentation

By Material Type:

• Unbleached wrapping paper
• Bleached wrapping paper
• Recycled wrapping paper
• Kraft wrapping paper

 By Packaging Type:

• Primary packaging
• Secondary packaging
• Tertiary packaging

 By Printing Technology:

• Digital printing
• Roto-gravure printing
• Flexographic printing
• Lithographic printing

 By End User:

• Food & Beverages
• Personal Care & Cosmetics
• Pharmaceuticals
• Food Service
• Industrial Wrapping Paper
• Others

 By Region:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

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Global Gift Wrapping Paper Dynamics

The global gift wrapping paper market showcases a dynamic landscape, increasingly influenced by consumer spending patterns and preferences for sustainable options. As gifting becomes integral to social interactions, this market is expected to evolve rapidly, paving the way for innovative wrapping solutions tailored to diverse consumer needs.

Global Gift Wrapping Paper Growth Drivers

Key growth drivers include the rising gift-giving culture and increased disposable incomes, particularly among middle-class families globally. Furthermore, the integration of technology in the supply chain and marketing strategies, especially through e-commerce platforms, has significantly widened market reach and accessibility.

Global Gift Wrapping Paper Opportunities

The market presents numerous opportunities for innovation, particularly in offering eco-friendly wrapping products. Companies can leverage trends towards personalization and customization, aligning with the growing consumer demand for unique and meaningful gifting experiences.

Global Gift Wrapping Paper Challenges

• Rising prevalence of digital gifting alternatives
• Fluctuating raw material prices affecting profitability
• Competition from non-paper wrapping solutions
• Awareness and adoption of sustainable practices
• Regulatory changes concerning packaging materials
• Challenges in maintaining supply chain sustainability

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Global Gift Wrapping Paper Competitive Landscape

• DS Smith plc
• Japan Pulp and Paper Company
• Mondi plc
• Nippon Paper Group, Inc.
• Oji Holdings Corporation
• Rengo Co., Ltd.
• SCA Packaging Ltd.
• Stora Enso Oyj
• The Gascogne Group
• The International Paper Company
• The Smurfit Kappa Group plc
• Others

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