Global Buy Now Pay Later Market Overview: 2025-2030

Base Year: 2024

Historical Years:  2020–23

Forecast Years: 2025-2030

The Global Buy Now Pay Later Market size was valued at around USD 14.88 billion in 2024 and is projected to reach around USD 31.71 billion by 2030. Along with this, the market is anticipated to grow at a CAGR of around 16.15% during the forecast period, i.e., 2025-2030. 

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Global Buy Now Pay Later Market Dynamics: 2025-2030

Global Buy Now Pay Later Market Driver:

Growing Adoption of BNPL for Quick & Easy Transactions: The growing propensity of the young age population towards the adoption of digitalized services, owing to advantages such as attractive product offerings, quick & easy account settlements & transactions, have significantly increased the penetration of buy now pay later service providers across the globe. Moreover, an increase in the launch of gaming & smart devices has contributed to attracting millions of youngsters to opt for buy now pay later services as it enables easy access to electronic wallets for quick payments & easy repayments. These factors are conjointly supporting the revenue growth of buy now pay later service providers globally.

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Global Buy Now Pay Later Market (2025-30): Segmentation Outlook

The market report has segmented the market into the following categories:

By Sales Channel

-Online

-Point of Sales

Among the two, the online sales channel captured a dominating share of the Buy Now Pay Later Market during 2018-21.

By Application

-Healthcare

-Clothing & Accessories

-Media & Entertainment

-Travel & Leisure

-Consumer Electronics

-Others

By End User Age Group

-18-34 years

-35-54 years

-Above 54 years

By Region

-North America

-South America

-Europe

-The Middle East & Africa

-Asia Pacific.

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Top Companies Operating in the Global Buy Now Pay Later Market:

-Klarna

-Afterpay

-Affirm Inc.

-Laybuy Group Holdings Limited

-PayPal Holding Inc.

-Kredivo

-Zip Co. Ltd.

-Splitit

-Sezzel

-Amazon

-Flipkart

-Scalapay S.R.L.

-Perpay Inc.

-Paytm

-PayI8r

-Others.

Industry Recent Developments:

• In 2022, Affirm announced a partnership with Stripe, a financial service provider, to offer Affirms customers to shop & pay through easy installments.
• In 2022, Zip Co. Limited announced a partnership with Swappa, the online marketplace for use tech, to provide Swappa customers with flexible payout alternatives & drive sales leads.

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