Ethiopia Mobile Value-Added Services (VAS) Market Overview: 2025-2030

Base Year: 2024

Historical Years:  2020–23

Forecast Years: 2025-2030

The Ethiopia Mobile Value-Added Services (VAS) Market size was valued at around USD 2.28 billion in 2024 and is projected to reach USD 8.19 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 23.75% during the forecast period, i.e., 2025-30. 

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Ethiopia Mobile Value-Added Services (VAS) Market Dynamics: 2025-2030

Ethiopia Mobile Value-Added Services (VAS) Market Driver

Digital Infrastructure Expansion to Fuel the Mobile VAS Market Growth – The growing efforts to expand digital infrastructure in Ethiopia, including the rollout of 3G and 4G networks, play a pivotal role in shaping the Mobile Value-Added Services (VAS) market. This occurs in different verticals, such as education, healthcare, and agriculture, where mobile application improves access to vital services and information. In which, VAS providers partner with local organizations and entrepreneurs to create tailored applications to address specific needs within these sectors. Moreover, as Ethiopia's digital infrastructure continues to expand and improve, the market for mobile VAS is expected to witness sustained growth.

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Ethiopia Mobile Value-Added Services (VAS) Market (2025-30): Segmentation Outlook

The market report has segmented the market into the following categories:

By Services

-Short Messaging Services (SMS) - Market Size & Forecast 2020-2030, USD Billion

-Multimedia Messaging Services (MMS) - Market Size & Forecast 2020-2030, USD Billion

-Location-based Services- Market Size & Forecast 2020-2030, USD Billion

-Mobile Email & IM- Market Size & Forecast 2020-2030, USD Billion

-Mobile Money- Market Size & Forecast 2020-2030, USD Billion

-Mobile Advertising- Market Size & Forecast 2020-2030, USD Billion

-Mobile Infotainment- Market Size & Forecast 2020-2030, USD Billion

-Others- Market Size & Forecast 2020-2030, USD Billion

Mobile money services have emerged as one of the dominant & highly sought-after mobile VAS in Ethiopia.

By Store

-Google Play- Market Size & Forecast 2020-2030, USD Billion

-App Store- Market Size & Forecast 2020-2030, USD Billion

-Others- Market Size & Forecast 2020-2030, USD Billion

By Type

-Free- Market Size & Forecast 2020-2030, USD Billion

-Paid - Market Size & Forecast 2020-2030, USD Billion

By End Users

-BFSI- Market Size & Forecast 2020-2030, USD Billion

-Education- Market Size & Forecast 2020-2030, USD Billion

-Sports- Market Size & Forecast 2020-2030, USD Billion

-Retail- Market Size & Forecast 2020-2030, USD Billion

-Government- Market Size & Forecast 2020-2030, USD Billion

-IT & Telecom- Market Size & Forecast 2020-2030, USD Billion

-Healthcare- Market Size & Forecast 2020-2030, USD Billion

-Others- Market Size & Forecast 2020-2030, USD Billion

By Region

-East

-West

-North

-South.

Note - If there are any particular details you need that are not currently included in the report, we will be happy to provide them as part of our customization services.

Top Companies Operating in the Ethiopia Mobile Value-Added Services (VAS) Market:

-Ethio Telecom

-Amha Wehibe

-NextStep Technology

-Fidel Technologies

-Safaricom.

Industry Recent Development:

• 2025: Ethio Telecom launched seven new cloud-based enterprise services ranging from banking and push-to-talk communications to cattle management. Ethio Telecom also launched a push-to-talk/video (PTT/PTV) service aimed at sectors such as security, construction, transportation, and hospitality that use trunked radio systems for communication. The PTT/PTV service offers a cost-effective cellular-based alternative that uses regular smartphones and also supports multimedia messaging, location-based services, and geofencing.

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