The Australia bottled water market is a rapidly growing sector within the broader beverage industry, driven by increasing consumer demand for convenient, healthy hydration options. Bottled water has become an essential part of the Australian lifestyle, with consumers shifting from sugary beverages to healthier alternatives. Factors such as health-consciousness, increasing awareness of the importance of hydration, and the convenience of bottled water are driving market growth. Additionally, the market is seeing an increasing preference for premium and sustainably sourced water, further diversifying the types of bottled water available.
Australia Bottled Water Market Size
The Australia bottled water market size was valued at USD 1.18 billion in 2024, reflecting the strong demand for packaged hydration options. As consumer preferences continue to shift towards healthier alternatives, the market is expected to grow at a compound annual growth rate (CAGR) of 4.10% from 2025 to 2034. By 2034, the market is projected to reach USD 1.76 billion, supported by both the continued demand for bottled water in urban and regional areas, and the increasing trend towards health-conscious drinking habits.
Australia Bottled Water Market Trends
-
Health and wellness focus: The growing awareness of the importance of hydration for overall health is driving the demand for bottled water, particularly among the health-conscious demographic.
-
Premium water: There is a rising demand for premium bottled water, such as mineral water, spring water, and artesian water, as consumers seek higher-quality hydration options.
-
Sustainability: With the increasing focus on environmental responsibility, brands are introducing eco-friendly packaging options, such as recyclable bottles and biodegradable materials.
-
Flavored water: The popularity of flavored and infused bottled water continues to grow, with consumers opting for more natural, low-calorie beverages without added sugars.
-
Convenience: On-the-go hydration remains a major factor, with bottled water catering to busy, health-conscious consumers who need a convenient way to stay hydrated throughout the day.
Australia Bottled Water Market Growth
The growth of the Australia bottled water market can be attributed to several key factors:
-
Shifting consumer preferences: With growing health concerns and a shift away from sugary drinks, bottled water has become the preferred beverage choice for many Australians.
-
Urbanization: The increasing urbanization of Australian cities has led to greater demand for convenient, on-the-go hydration options, further driving the bottled water market.
-
Improved distribution networks: Expanded distribution channels, such as supermarkets, convenience stores, and e-commerce platforms, have made bottled water more accessible to consumers across the country.
-
Rising environmental concerns: Consumers are becoming more aware of environmental issues, driving the demand for sustainable bottled water options and motivating companies to adopt more eco-friendly practices.
Australia Bottled Water Market Segmentation
Breakup by Product Type
-
Spring Water
-
Purified Water
-
Mineral Water
-
Sparkling Water
-
Others
Breakup by Distribution Channel
-
Off-Trade
-
On-Trade
Australia Bottled Water Market Forecast
The Australia bottled water market forecast indicates steady growth, with the market projected to reach USD 1.76 billion by 2034. Over the forecast period, the market is expected to grow at a CAGR of 4.10%. This growth will be driven by ongoing shifts towards health-consciousness, premium water products, and sustainable packaging. As consumers continue to demand convenience and healthier alternatives, the bottled water industry will continue to see innovation and expansion in terms of product offerings and distribution.
Competitive Analysis
The Australia bottled water market is highly competitive, with both global and domestic players vying for market share. Key players in the market include:
The Coca-Cola Company – A major player in the bottled water market through its various bottled water brands, including Coca-Cola’s own water products and the popular Dasani brand.
Asahi Holdings (Australia) Pty Ltd. – Known for offering premium water options, including a wide range of bottled water products under its premium water brand.
Fruit Splash – A local company offering flavored bottled water products, catering to the growing demand for refreshing, low-calorie beverages.
Beloka Water Pty Ltd. – Specializes in high-quality premium bottled water, offering spring water sourced from pristine, sustainable locations.
Neverfail Springwater Proprietary Limited – A leading supplier of bottled spring water in Australia, known for its commitment to natural, high-quality products.
Others – Numerous smaller, local brands also contribute to the competitive landscape by offering unique bottled water products, including flavored, organic, and sustainably packaged options.