TCSN TCSN
Search Results
See All Results
  • Join
    Sign In
    Sign Up
    Search
    Theme Switcher
    Night Mode
  • News Feed
  • EXPLORE
  • Pages
  • Groups
  • Events
  • Blogs
  • Marketplace
  • Funding
  • Offers
  • Jobs
  • Forums
  • Movies
  • Games
  • Developers

Real-World Use Cases for Intent Data in Marketing

Blogs Other
SalesMark Global
Posted 2025-09-01 07:34:38
0
8

Real-World Use Cases for Intent Data in Marketing

December 7, 2023   by  SalesMark Global

Table of contents

  • Introduction
  • What is Intent-based Data Marketing?
  • Importance of Intent-based Data
  • Real-World Use Cases
    1. Starbucks
    2. Amazon
    3. Netflix
    4. TripAdvisor
  • Conclusion

 

Introduction

Success in any business hinges on sales conversion. To achieve this crucial objective, B2B marketers harness the power of intent data to fuel their marketing activities and gain deeper insights into the behaviors of their target audience.

Research indicates that 70% of business-to-business marketers utilize intent data deem their  digital marketing approach  highly effective.

This blog will spotlight real-world case studies, illustrating how companies have successfully integrated intent-based data into their marketing strategies.

 

What is Intent-based Data Marketing?

Intent-based data marketing involves leveraging data gathered throughout a B2B customer's journey to identify and understand their purchasing intent.  To illustrate, consider a software company offering cybersecurity solutions. If a business executive starts researching cybersecurity trends, visits the company's website, and downloads a whitepaper on threat detection, the intent data collected provides valuable insights. It reveals not only the specific topics the customer is interested in but also signals a potential interest in upgrading their cybersecurity measures.

This data enables the marketing team to tailor targeted strategies, such as offering relevant content or personalized product demonstrations, aligning closely with the customer's demonstrated intent, and enhancing the overall effectiveness of the marketing approach.

 

Importance of Intent-based Data

When you get a good idea of ​​what your customer wants, you can produce tailor-made communication that can be useful and relevant.  Around 71% of customers expect personalized offers and customer experiences when they visit your website.  So, with the help of intent-based marketing, B2B marketers can target each customer with the right message at the right time to create more conversions.

 

Real-World Use Cases

Fewer companies can understand the true worth of intent-based data. Hence, through the below real-world instances, we present the idea that collaborative efforts between  sales and marketing teams  often result in successful sales conversions.

 

1.  Starbucks

The Starbucks app uses intent-based data to suggest drinks for their users based on their previous orders. The app tracks the time, day, and location and monitors coffee habits to provide personalized recommendations. This not only enhances customer convenience but also fosters loyalty to the Starbucks brand.

 

2.  Amazon

Similarly, Amazon employs a recommendation engine on its platform, utilizing browsing and purchase history to provide users with tailored product suggestions, streamlining the shopping experience.

 

3.  Netflix

Netflix utilizes a sophisticated recommendation engine that analyzes users' viewing habits, preferences, and genre preferences to offer personalized movie and series recommendations.

 

4.  TripAdvisor

TripAdvisor is a master in  intent-based data marketing , guiding users through its marketing funnel and delivering reviews and recommendations aligned with their travel preferences and intent.

 

Conclusion

Intent data has become an important marketing tool for every B2B company as it helps the sales and marketing teams make early decisions and increases the depth of the data field. The strategic use of intent data not only increases data accuracy but also has the potential to significantly supercharge your revenue with data accuracy.

 

Visit Our  SalesMarkBlog  Section to Uncover the Sales Strategies That Ignite Your Sales Journey!

Please log in to like, share and comment!
Search
Liên Hệ Quảng Cáo
ads
Đặt Quảng Cáo Trên TCSN
Categories
  • Nghệ thuật
  • Khiếu nại và Tố cáo
  • Lắp ráp và Chế tạo
  • Khiêu vũ
  • Nước uống
  • Phim ảnh
  • Tài năng
  • Đồ ăn
  • Trò chơi và Đồ chơi
  • Vườn và Trại
  • Sức khỏe
  • Bất động sản
  • Văn học
  • Âm nhạc
  • Mạng lưới
  • Other
  • Bữa tiệc
  • Tôn giáo
  • Mua sắm
  • Thể thao
  • Rạp phim
  • Dịch vụ
Read More
Other
Tugger Automated Guided Vehicle Market | Global Industry Analysis 2032
Tugger Automated Guided Vehicles (AGVs) have become integral in the material handling and...
By Jennifer Lawrence 2025-07-01 11:17:38 0 102
Sức khỏe
舒適與時尚的完美結合:探索 Yeezy Slides 的魅力
yeezy slides,自推出以來迅速成為全球潮流愛好者的必備單品。由 Kanye West 與 Adidas...
By Chm 123 2024-09-30 06:27:30 0 261
Trò chơi và Đồ chơi
Cinematic Walking Tours - Discover Europe Like a Star
Cinematic Walking Tours in Europe Have you ever dreamed of walking the charming streets...
By Xtameem Xtameem 2025-06-05 00:04:05 0 115
Other
Рассчитываете купить смеситель инертных материалов? Звоните!
Сегодня при выборе крупной техники, скажем как смесителей материалов, РБУ, сушильных установок,...
By Sonnick84 Sonnick84 2025-07-22 18:18:20 0 52
Dịch vụ
Streamline Your Business Operations with Scriptzol HRMS and Payroll Script
In today’s fast-paced business environment, managing human resources and payroll...
By Scriptzol Software Solutions 2025-04-15 10:53:16 0 339
© 2025 TCSN English
English ‏العربية Français Español Português Deutsch Türkçe Nederlands Italiano Русский Română Português Ελληνικά Tiếng Việt
PHIÊN BẢN MỚI About Terms Privacy Sự kiện Nhà tài trợ FAQ Bảng xếp hạng Tuyển dụng Contact Us Directory