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Understanding and Utilizing Retargeting Strategy in Your Paid Campaigns Introduction: The journey from click to conversion is not instant, and retargeting helps bridge that gap. This is the intensive method that keeps showing your brand to people who have already shown interest. Done right, retargeting can drastically improve your campaign ROI and help you turn lost leads into loyal customers. Learning retargeting with DA360’s digital marketing courses in Bangalore helps you re-engage your audience effectively and make better use of your ad budget. Table of Contents: Why Retargeting Still Matters The Myth: Retargeting = Spamming Five Steps to Maximize Retargeting Conversions Emerging Retargeting Trends in 2025 Training to Master Retargeting with DA360 Tools to Boost Retargeting Campaign Performance Final Thoughts Why Retargeting Still Matters Retargeting​‍​‌‍​‍‌​‍​‌‍​‍‌ is a way of reaching out to a person who has previously been on your site or with whom you have had some interaction with your brand. Accordingly, industry figures suggest that the rates of conversion in the case of retargeting may go as high as 150% when compared to the average banner advertising. Additionally, the research indicates that customers who have been retargeted have a 70% higher chance of making a purchase than those who have ​‍​‌‍​‍not. The Myth: Retargeting = Spamming A common misconception is that retargeting just bombards users until they convert. That’s not the full story. Badly designed retargeting (high frequency, irrelevant offers, weak creative) can indeed annoy users and lead to lower performance. But when done strategically, it becomes highly relevant and user-centric. For example, dynamic retargeting ads that show the exact product a user viewed perform considerably better. The key is timing, segmentation, creative variation, and respecting the user’s experience. Five Steps to Maximize Retargeting Conversions Segment Your Audience: Not all visitors are the same. Break down your list by behavior. Craft Personalized Ad Creatives: Use messaging and visuals relevant to what the user did. Control Ad Frequency: Too many exposures can cause fatigue. Retargeting works best when it reminds rather than annoys. Use Clear CTAs and Measurement: Make the next step obvious and track performance. Retargeting campaigns can reliably deliver higher CTRs according to data. Analyze & Optimize: Continuously test creative, offer, audience segments, and pathways; retargeting is not “set and forget”. Studies show that upgrading from static to dynamic retargeting can multiply conversions. Emerging Retargeting Trends in 2025 Retargeting is evolving with changes in technology, privacy regulations, and consumer behaviour. Key trends include: Omnichannel & cross-screen retargeting: Users switch between desktop, mobile,e, and TV. Retargeting across those screens is becoming essential. Cookieless strategies and first-party data: With third-party cookies under pressure, brands are leveraging CRM data and platforms in new ways. AI-driven personalization: More marketers are using AI to dynamically select offers, creatives, and audience segments for retargeting. Training to Master Retargeting with DA360 At Digital Academy 360, a top institute for digital marketing courses in Bangalore with placement program, you’ll get: 35+ sessions covering SEO, ads, email, funnels, AI, and website optimization 15+ campaigns with live data Personalized feedback to refine messaging and design Online and in-class sessions 93% success rate in helping students apply skills professionally Tools to Boost Retargeting Campaign Performance: Here are some essential tools for retargeting: Google Ads: For display and YouTube retargeting campaigns Meta (Facebook/Instagram) Ads Manager: Custom audiences, dynamic product ads & retargeting LinkedIn Campaign Manager: For B2B retargeting segments AdRoll / other DSPs: For cross‐network retargeting and unified measurement Analytics & attribution tools: To track ad exposure → user path → conversion, and optimize These tools are often covered in Da360's Internet Marketing courses. 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The Importance and Strategies of Video Marketing on Social Media Networking Platforms Introduction: Video marketing is increasingly becoming a necessity for all social media users. To put it simply, billions of users go through Instagram, TikTok, YouTube, and Facebook scrolling their feeds every day. In comparison to other content, videos are the most effective in drawing the user's attention, raising interaction, and generating revenue. Looking to make your videos truly effective? DA360’s digital marketing training in Bangalore offer practical training to help you do just that. Table of Contents Why are People running behind Video Marketing Common Myths About Video Marketing Emerging Trends in Video Marketing 5-Step Strategy for Effective Video Marketing Tools to Boost Video Marketing Training at Digital Academy 360 Conclusion Why are People running behind Video Marketing Compared to the combined shares of text and image content, social video content results in 1200% more shares. In addition, videos allow companies to communicate their concepts in a very concise and powerful manner. This is very important for brand recognition and engagement. Short-form formats like Instagram Reels and YouTube Shorts are quite efficient in pulling audience attention. Common Myths About Video Marketing: Let’s debunk some common misconceptions: "Video Marketing is Only for Large Brands" Contrary to this belief, small businesses may also benefit from video marketing. For example, Instagram Reels and TikTok are inexpensive platforms that offer access to a vast number of users. "High Production Quality is a Must" Although quality is important, authenticity can be more valuable‌. When a company releases unpolished, behind-the-scenes videos, the audience might be more drawn to them than the standard commercials. "Longer Videos Are More Informative" Short-form video interactions, particularly those under 60 seconds, are more engaging than longer videos. This is evidenced by the TikTok and YouTube Shorts platforms. Emerging Trends in Video Marketing These are the trends you can’t ignore in video marketing: AI-Driven Video Creation With tools like InVideo, in collaboration with Google Cloud, users are able to create high-end videos just from a mere text prompt. This makes the whole process of video creation accessible to the masses. Shoppable Videos The convergence of e-commerce and video content has made it possible for consumers to buy items right from the clip. Interactive and Immersive Experiences Platforms that are increasingly supporting interactive videos are gaining ground due to higher engagement and personalization. 5-Step Strategy for Effective Video Marketing Define Objectives: First, figure out the main goal of the work, whether it is to get more engagement, leads, or simply to increase brand awareness. Know Your Audience: Get to know their preferences, behaviors, and platform use. Select Platforms: Concentrate on channels where your audience is most active. Create Engaging Content: Tell stories, be authentic, and offer something valuable. Measure and Optimize: Monitor performance metrics to improve campaigns. Tools to Boost Video Marketing InVideo: AI-driven video making that gives you quick, quality, and professional outputs. Canva: User-friendly template to speed up video-making. Adobe Premiere Pro: Software for video-making at the pro-level. Wistia: Video hosting service that offers in-depth engagement metrics. Animoto: Easy-to-use platform for social media videos. Learn video marketing at Digital Academy 360 Digital Academy 360 provides comprehensive digital marketing training in Bangalore covering video marketing. Students gain practical skills with: 35+ sessions covering SEO, ads, email, funnels, AI, and website optimization 15+ campaigns with live data Personalized feedback to refine messaging and design Online and in-class sessions 93% success rate in helping students apply skills professionally Conclusion: Video marketing is a big deal on social media now. Short, catchy videos are the quickest method to attract interest, start discussions, and extend your brand's reach over Instagram, TikTok, YouTube, and Facebook. For anyone aiming to excel in digital marketing, Da360's the best digital marketing training institute in Bangalore offer the guidance and skills needed to succeed. Digital Marketing Training Institute Bangalore | 100% Placement Join Digital Marketing Training Institute in Bangalore For Performance Marketing & Media Buying Course. 100% Job Guaranteed*. 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How to Leverage User Data for Personalised Marketing in 2025 Introduction: Marketing is no longer about sending the same message to everyone. Using user data smartly, from browsing behaviour to purchase history, is what makes your campaigns relevant, meaningful, and high-performing. If you’re serious about this, enrolling in Da360's the digital marketing training institute in Bangalore with placement is a smart move. Getting trained in data-driven personalisation gives you a real edge. You can also compare modules to find the best fit for your goals and budget. Table of Contents: Why User Data & Personalisation Matter Common Mistakes in Data-Driven Marketing Key Steps to Leverage User Data Emerging Trends in Personalisation for 2025 Where to Learn: Courses & Fees in Bangalore Tools to Turn Data Into Personalised Campaigns Final Thoughts Why User Data & Personalisation Matter Using user data for personalisation is expected. According to one 2025 roundup, 74% of digital marketing leaders are investing more in personalisation, and 91% of consumers say they’re more likely to shop with brands that provide relevant recommendations. Research shows behavioural targeting (which uses user data such as past behaviour) improves customer engagement by 78% and conversion rates by 20%. Common Mistakes in Data-Driven Marketing: Collecting data but not acting on it: Many businesses gather user info but don’t translate it into personalised experiences. Over-reliance on basic segments: Using just age or gender without diving into behaviour, intent or purchase history. For example, only 39% of brands personalise websites based on individual behaviour. Ignoring privacy & consent: As data becomes central, handling it responsibly is critical. An academic paper highlights the risks of privacy leakage in AI-driven personalised advertising. Key Steps to Leverage User Data Collect​‍​‌‍​‍‌​‍​‌‍​‍‌ the Right Kind of Data: Don't limit yourself to just demographic info. You also need to know browsing trends, purchase history, time spent, and content consumed. Segment & Persona-Build: Develop user cohorts. E.g., “first-time buyers browsing high-value items”, “repeat customers low basket size”, etc. Develop Personalised Touchpoints: Employ the data to deliver the message that the customer is most likely to appreciate at the most appropriate time. “You viewed X, here’s Y”, or “Based on your last purchase, you might like Z”. Incorporate Real-Time Behaviour Signals: Personalisation is not a fixed thing. Consumers will demand continuously updated offers (e.g. when a location change occurs, or a user revisits). Measure & Optimise: Keep a record of the results like engagement rate, conversion lift, and retention. Behavioural-data-driven companies are experiencing a significant improvement in ​‍​‌‍​‍‌​‍​‌‍​‍‌ROI. Emerging Trends in Personalisation for 2025 Here are the top personalization trends to watch in 2025: Hyper-Personalisation:​‍​‌‍​‍‌​‍​‌‍​‍‌ Companies are moving away from using broad segments for marketing and instead creating individualised one-to-one experiences for the customers. One source said, "By 2025, almost 80% of consumers will be more willing to purchase from a brand that provides personalised experiences." First-Party Data Emphasis: As third-party cookies are gradually disappearing, companies need to establish direct relationships with customers and obtain permission-based data. AI & Predictive Analytics: The number of businesses that are employing machine learning to forecast customer requirements rather than just respond to them is increasing. Train Personalised Marketing with DA360 If you’re in Bangalore and want to upskill in this area, DA360 is a good option. Their module includes: 35+ sessions covering SEO, ads, email, funnels, AI, and website optimisation 15+ campaigns with live data Personalised feedback to refine messaging and design Online and in-class sessions 93% success rate in helping students apply skills professionally Looking for a best digital marketing training institute in Bangalore? DA360’s flexible structure makes it ideal for those who want to grow in the data-driven marketing space. Tools to Turn Data Into Personalised Campaigns Customer Data Platforms (CDPs): To unify first-party data and create unified profiles. Behaviour Analytics Tools: To capture how users interact with your site, app or content. Personalisation Engines / Recommendation Systems: To dynamically serve content/offers based on data. AI & Automation Tools: To process data, trigger messages, and optimise in real-time. Training the right tools is part of DA360’s Digital Marketing courses. Final Thoughts: In 2025, using user data to tailor marketing is a must if you want to stay competitive. Generic messages won’t cut through the noise. But if you can segment smartly, personalise wisely, and use the right training to build your skills, you’re positioning yourself (or your business) for meaningful growth. If you’re ready to master this, look for DA360's the best digital marketing training institute in Bangalore. Equip yourself with the data-driven mindset and tools to deliver personalised marketing that actually converts. Digital Marketing Training Institute Bangalore | 100% Placement Join Digital Marketing Training Institute in Bangalore For Performance Marketing & Media Buying Course. 100% Job Guaranteed*. Approved by MESC & Skill India https://www.digitalacademy360.com/digital-marketing-training-institute-bangalore https://maps.app.goo.gl/vdpBTD77zFdiyTov5 No 46/A, 1st Main Rd, opposite Mini Forest, Sarakki Industrial Layout, 3rd Phase, J. P. 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