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Social media marketing strategies, like digital ad creation, organic traffic, and consumer patterns, are essential for sales. Recognizing the demand for social media marketers, many e-learning companies have started social media courses in Bangalore with social media classes. So, let us dive into Social Media Marketing Certifications: New vs. Old. The Old Social Media Marketing Certifications: In the mid-2000s, Facebook was the first social media platform used for marketing. Post the COVID-19 pandemic, the viewership of social media accounts, Facebook and Instagram, has increased. During the lockdown, these platforms not only provided entertainment but also business solutions. The old social media marketing certifications focused on building pages that attracted followers and organic interaction with viewers through comments and shares. However, with the advent of AI in recent times, the social media metrics have become more complex. 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