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Social Media Marketing Certifications: New Vs Old Meta Title: Social Media Marketing Certifications: New vs Old Meta Description: Compare new and old social media marketing certifications. Learn which programs enhance skills, boost careers, and stay relevant in 2025 Url: /social-media-marketing-certifications Introduction: YouTube Shorts and Instagram Reels are now an integral part of our daily lives. It wouldn’t be an exaggeration in current times to say that our days start with social media and end with it. Businesses have found that this new trend can promote their products and ideas. From small startups to business giants like Amazon, companies are promoting digital ads on platforms like Facebook, Instagram, and YouTube. To understand how these ads run on social media platforms, it is crucial to acquire knowledge of social media marketing. These apps have built-in metrics that promote digital ads. Social media marketing strategies, like digital ad creation, organic traffic, and consumer patterns, are essential for sales. Recognizing the demand for social media marketers, many e-learning companies have started social media courses in Bangalore with social media classes. So, let us dive into Social Media Marketing Certifications: New vs. Old. The Old Social Media Marketing Certifications: In the mid-2000s, Facebook was the first social media platform used for marketing. Post the COVID-19 pandemic, the viewership of social media accounts, Facebook and Instagram, has increased. During the lockdown, these platforms not only provided entertainment but also business solutions. The old social media marketing certifications focused on building pages that attracted followers and organic interaction with viewers through comments and shares. However, with the advent of AI in recent times, the social media metrics have become more complex. Hence, New social media marketing certifications are designed to provide holistic knowledge to learners. The New Social Media Marketing Certifications These certifications focus on content creation for user-friendly platforms, like Facebook, Instagram, and YouTube. They offer modules that cover how to build meaningful bonds with the audience, use of AI, multi-platform strategies, and the promotion of paid ads with the use of analytics. Many well-known e-learning platforms, like Coursera and Udemy, offer New Social Media Marketing Certifications for career growth. In this blog, we will see a few New social media marketing certifications. Digital Academy 360’s Courses: The Digital Academy 360 offers multiple social media classes in Bangalore both offline and online modes. These include Leadership in Digital Marketing, AI and Entrepreneurship, PGCP in Digital Marketing and E-commerce, and AI Vibe Marketing. These three courses would include a new social media marketing certification under the broad theme of Digital Marketing. Coursera’s Meta Social Media Marketing Professional Certificate It is a 6-course series with a flexible schedule. It offers modules, such as building online presence, creating effective social media posts, and consumer pattern analysis with the help of metrics. It also focuses on running Instagram and Facebook ad campaigns. A professional social media marketing certificate will be awarded on completion of the course. HubSpot’s Social Media Strategy Certification Course For professionals looking for a free career upgrade in social media marketing, HubSpot is providing a social media strategy certification. It is a short course that requires five hours of your time. Udemy’s Social Media Marketing Course This course provides a holistic solution for content creators and business personnel. 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