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A report by Litmus reveals that, on average, email marketing brings back $36 for every $1 invested. Customized campaigns and focused communication are the main reasons that engagement rates have increased, and email has become an essential part of any digital strategy. The Myth: More Emails Lead to More Clicks More emails will not necessarily lead to more engagement. Actually, when subscribers receive too many emails, they may have lower click-through rates and may even decide to unsubscribe. According to HubSpot, relevance and timing are keys to success. Thus, a well-thought-out program and customization of content can bring better results than just sending out a bulk of generic emails. 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