According to a research released by Zion Market Research, the global Milk Protein Concentrates Market was worth USD 1,134.30 million in 2023 and is expected to reach USD 1,985.50 million by the end of 2032. The market is estimated to expand at a CAGR of 6.54% over the forecast period.

The demand for nutrition-rich goods in the dietary supplement category has increased as consumers become more aware of the benefits of a healthy lifestyle. Milk proteins, such as whey and casein, are high-quality proteins that can aid in muscle growth and repair, immunological function, and overall health.

The demand for functional foods and nutritional supplements that contain milk proteins has increased significantly in recent years, driving this growth. This trend is expected to continue throughout the projection period, as consumers seek for items that may help them maintain a healthy lifestyle and achieve their nutritional requirements.

Furthermore, the growing popularity of plant-based alternatives to animal-based products has increased the need for plant-based milk proteins like pea protein and soy protein. These proteins have similar nutritional benefits to animal proteins and are suitable for vegetarians and vegans. Thus, the demand for milk proteins in the dietary supplement segment is expected to rise in the approaching years, owing to rising consumer demand for nutrient-dense products and a developing market for plant-based alternatives.

Rising health awareness and increased demand among millennials

The key drivers impacting the growth of the sports drink market include rising demand for protein-enriched beverages as health awareness grows, as does demand from millennials. However, in 2020, its year-on-year growth rate fell by 3.50%, owing to gym closures due to lockdowns and COVID-19-related limitations in the United States, the United Kingdom, China, India, and Germany. Health clubs have had an impact on supplement sales because they are one of the most prevalent sales channels.

Sports drinks have long been touted as a way to replace electrolytes lost during strenuous activity or exercise, boost carbs and salts, and replenish water. They also claim to enhance performance during exercises and sports. Demand for functional beverages is rising as consumers become more health conscious, with an 11% increase expected by 2020. In recent years, those looking to live a more active and healthier lifestyle have resorted to these sports beverages. The rise in middle-aged and elderly people participating in sports has hastened the growth of the sports nutrition sector.

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North America is one of the world's major sports nutrition markets, owing to an increase in athletics, increased health concerns, and dietary habits shifting as lifestyles change. Innovation in flavors with health advantages is also expected to assist the industry, resulting in a 5.14% increase over the projected period. Europe is growing as the world's second largest market, with the United Kingdom, Germany, Spain, and France accounting for 70% of the total.

Milk Protein Concentrate Market Trends:

The rising prevalence of obesity, diabetes, and other lifestyle disorders is driving up demand for nutritional food items worldwide. Furthermore, rising public awareness of the benefits of living a healthy lifestyle and eating a balanced diet is driving up MPC sales. The growing awareness among parents about the nutritional benefits of baby formula is fuelling demand for MPC globally. These concentrates are used in baby foods to help infants develop normally by meeting their dietary requirements.

Aside from that, active engagement in sports and fitness programs is raising the need for protein supplements, which is driving market growth. Furthermore, a large increase in milk production is increasing the availability of MPC and creating profitable opportunities for producers. Furthermore, leading market players' increasing investments in research and development (R&D) operations to create more product variations with improved aroma and flavor of dairy protein components are expected to drive market expansion.

Milk Protein Form Insights

The global milk proteins market is segmented by form, including dry and liquid. The dry form of milk protein is the powdered form of milk protein that is generated by eliminating moisture from liquid milk protein. This technique increases the shelf life of milk protein while also making it easier to transport and store. Dry milk protein is utilized as an ingredient in a variety of food and beverage products, including sports nutrition, newborn formulae, bread, dairy, and confectionery. Thus, the dry category held the highest market share in 2022, with a market value of USD 8,754.2 million.

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Milk Protein Application Insights

The Milk Protein Market data has been segmented into dairy products and frozen desserts, infant formula, dietary supplements, bakery and confectionery, beverages, sweet and savory snacks, and others. Milk protein is often used in dairy products and frozen desserts. Milk proteins, such as casein and whey proteins, are employed in dairy products to offer emulsification, gelation, and thickening properties.

These proteins are used in a variety of dairy products, including cheese, yogurt, ice cream, and other frozen sweets. As a result, dairy products and frozen desserts are significant applications for milk protein in the market, and demand for these goods is projected to fuel market expansion. As a result, the dairy products and frozen desserts sector held the greatest market share in 2022, valued at USD 2,755.9 million.

Global Milk Protein Concentrates Market: Competitive Players

Few of the main players involved in the milk protein concentrates business include:

• Sachsenmilch Leppersdorf Gmbh
• Westland, Lactalis Ingredients
• Friesland Campina DM
• Nutrinnovate Australia
• Glanbia PLC
• Tatura
• Darigold Ingredients
• Arla Foods
• Amco Protein
• Idaho Milk Products
• Wheyco Gmbh
• Erie Foods
• Havero Hoogwewt
• Kerry Group
• MGP Ingredients
• Fonterra Co-operative Group
• Saputo Ingredients.

The Global Milk Protein Concentrates Market is segmented as follows:

By Ingredients

• total milk proteins
• co-precipitates
• milk protein isolates
• and blends

By Application

• dairy items
• nutrition items
• and cheese items

By Contents

• 70%
• between 70% and 85%
• and 85%

Global Milk Protein Concentrates Market: Regional Segment Analysis

• North America The U.S.
• Europe The UK France Germany
• The Asia Pacific China Japan India
• Latin America Brazil
• The Middle East and Africa

Japan focuses on supply-side trends of age-specific nutritional compounds that are driving milk protein market growth.

The demographic transition in Japan has increased demand for nutritional components tailored to certain customers. The growing geriatric population necessitates age-specific milk protein components, which are driving Japan's milk protein market projection.

Aside from this, milk protein is used to tone muscles and build bones in Japan's senior population. As a result, these supply-side developments are influencing the Japanese milk protein market, which is growing moderately at a CAGR of 5.4%.

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Rising supply-side trends in protein supplements boost the size of the Indian milk protein industry.

India leads the global milk protein market in terms of growth rate, with a CAGR of 6.7%. Health and wellness trends have a stronger impact on milk protein demand in India since the populace is more concerned with its health.

Milk protein is valued as a high-quality source of nutritional protein, and it has other applications. As a result, the milk protein market in India continues to rise.

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