The study published by Zion Market Research states that the worldwide Probiotic Drink Market has a value of USD 18.84 Billion in 2023 and is projected to reach USD 39.78 Billion by the end of 2032. The market is projected to experience a Compound Annual Growth Rate (CAGR) of 8.78% throughout the forecast period.

The probiotic drinks market is expanding due to its advantageous nutritional properties. Probiotic beverages enhance gastrointestinal health and digestion, while also enhancing mental well-being and mitigating the likelihood of allergies, among other advantages.Consumers favor probiotic drinks over ordinary soft drinks because of their numerous advantages. The market for probiotic drinks is experiencing a growing need for pure and natural ingredients. As a result, major companies in the industry are expanding their product offerings to include a wide variety of real fruit-based probiotic beverages.

Millennials, being technologically savvy, stay informed about health-related data and adjust their dietary choices accordingly. In addition, the popularity of fitness and exercises has increased among consumers as a result of the prevalence of obesity and overweight issues. As a result, customers prefer foods that are low in calories, made from plants, and have functional benefits. Additionally, both probiotic fruit juices and probiotic vegetable juices are nutritious and invigorating.

They serve as an appealing flavor profile for a diverse spectrum of consumers, spanning from younger generations to adults to children. Additionally, the market stands out for the introduction of new and improved products, the beginning of business alliances, the acquisition of rival businesses, the presence of specialized knowledge and skills, and a wide range of products to appeal to customers. In January 2021, GoodBelly introduced an e-commerce platform that enables customers to buy juice beverages and shots and have them conveniently delivered to their homes.

The "Global Probiotics Drink Market" encompasses the whole economic landscape associated with the production, distribution, and consumption of probiotic-infused beverages worldwide. Probiotics are living microorganisms, primarily yeast and bacteria, that provide significant health benefits, particularly for the immune system and digestive system. Probiotic drinks are produced by incorporating these beneficial microorganisms into various liquid mediums, such as dairy, non-dairy, or fermented beverages, to offer a palatable and convenient means of consuming probiotics.

This market encompasses a diverse array of products, including probiotic yogurts, kefir, kombucha, and other fermented beverages. Additionally, there is a growing trend towards probiotic-enhanced juices, teas, and functional waters. The global probiotics drink market is experiencing expansion due to increasing consumer awareness of the correlation between gut health and overall well-being, as well as a rising interest in functional foods and beverages that offer additional health benefits beyond basic nutrition.

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Probiotic strain identification and formulation advancements, a growing emphasis on preventive healthcare, and rising consumer demand for natural and organic products are all driving the market. Moreover, the growing adoption of alternative dietary patterns, such as plant-based and lactose-free diets, is driving the need for non-dairy probiotic alternatives and stimulating market innovation.

Insights on Types of Probiotic Drinks

The segmentation of the Probiotic Drinks market is based on two types: Fruit-Based and Dairy-Based. In 2022, the Dairy-Based sector dominated the Probiotic Drinks market statistics. Historically, probiotic beverages have been commonly associated with fermented dairy beverages or beverages produced with yogurt due to the harmonious relationship between microorganisms and dairy products. Certain traditional or local dairy-based beverages are gaining popularity on a global scale.

For example, kefir, a milk beverage that undergoes fermentation and has a long history of consumption in Europe, is gaining global recognition at an escalating rate. According to Food & Drink International's report from February 2020, Tesco plc, a supermarket, saw a 400% increase in kefir demand over the previous 18 months in the U.K. Yakult Honsha Co., Ltd., Danone S.A., and GCMMF (Amul) are prominent producers that offer a range of milk-based products.

Insights on Bacteria in Probiotic Drinks

The segmentation of the Probiotic Drinks market, based on bacteria, comprises Lactobacillus, Streptococcus, and Bifidobacterium. The Lactobacillus category was the most influential factor in the market's growth in 2022 and is expected to continue being the fastest-growing sector from 2022 to 2030. The predominant strains utilized for the production of these goods are Lactobacillus and Bifidobacterium, which have experienced a rise in demand during the duration of the study. Lactobacillus is the predominant strain of bacteria found in probiotic beverages. Its ability to promote gut health, regulate bowel movements, and aid in digestion makes it the preferred choice for manufacturers in the growing Probiotic beverages market.

Insights on the Distribution Channels of Probiotic Drinks

The segmentation of the Probiotic Drinks market, depending on distribution channel, contains two categories: Store-depending and Non-Store-Based. In 2022, the Store-Based segment dominated the Probiotic Drinks market statistics, capturing the largest share. The primary store-based distribution channels consist of supermarkets, hypermarkets, and convenience stores. The sales of these beverages have increased as a result of greater allocation of display areas in brick-and-mortar establishments such as supermarkets, convenience stores, grocery stores, health food stores, and pharmacies.

Regional analysis of probiotic drinks

By region, the analysis provides market insights for North America, Europe, Asia-Pacific, and the rest of the world. The North America Probiotic Drinks market had a value of USD 10.48 billion in 2022, with a market share of approximately 45.80%. It is projected to experience substantial compound annual growth rate (CAGR) throughout the study period. This region has a strong market dominance when it comes to natural products, preference for healthy food consumption, and awareness of health and wellbeing.

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Consumers in this region prioritize proper nutrition and overall well-being. Health professionals and gastroenterologists in the US are advocating for the use of probiotics to improve digestive health, resulting in an increase in the cost of probiotic beverages. Consequently, there is a growing popularity of probiotic beverages such as yogurt and beneficial sour milk products like kefir and kombucha in the United States. Organizations in the market primarily employ methods such as new product development, partnerships, expansions, mergers, and acquisitions.

Global Probiotic Drink Market: Competitive Players

Key players operating in the global probiotic drink market include:

• Nestle SA
• GCMMF (Amul)
• Yakult Honsha Co., Ltd.
• Danone S.A.
• PepsiCo
• Bio-K Plus International Inc.
• Harmless Harvest
• NextFoods
• Lifeway Foods, Inc.
• Fonterra Co-operative Group
• Chobani, LLC among others.

The Global Probiotic Drink Market is segmented as follows:

By Type

• dairy-based
• fruit-based
• plant-based

By Distribution channel

• supermarket/hypermarkets
• convenience stores
• pharmacies/health stores
• and others

Global Probiotic Drink Market: Regional Segment Analysis

• North America The U.S. Canada
• Europe France The UK Spain Germany Italy Rest of Europe
• Asia Pacific China Japan India South Korea Southeast Asia Rest of Asia Pacific
• Latin America Brazil Mexico Rest of Latin America
• Middle East & Africa GCC South Africa Rest of Middle East & Africa

The Asia-Pacific region continues to be the market with the highest growth rate.

China, Japan, and India are the primary markets in the region. The International Probiotics Association (IPA) recognizes China as a significant global market for probiotics. Producers and suppliers have observed a substantial surge in sales across the entire country. Yogurt and fermented goods are the primary means by which most people ingest probiotics. Probiotic beverages, such as yogurt drinks, have been witnessing a growing demand in the region.

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Moreover, kombucha is progressively infiltrating the market. Furthermore, the market demand is additionally influenced by the country's millennial population's persistent preference for healthy lifestyles. Probiotic beverages have been incorporated into people's regular dietary habits. These factors are consequently influencing the overall sales of probiotic drinks in the country.

In March 2021, PERKii, an Australian probiotic technology firm, introduced a new line of Sparkling Probiotic Drinks that are 100% plant-based and non-fermented. PERKii's non-fermented Sparkling Probiotic Drink was made available in 700 Coles shops as a competitor to kombucha. In addition, market participants are developing new products for consumers in response to the growing demand for probiotics and the increasing number of elderly individuals in the country. In April 2022, Yili, a major dairy company in China, introduced a solid beverage including probiotics and GABA as its key components.

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