The startup ecosystem in India is booming, with new businesses entering various industries, from electronics to consumer goods. However, for startups manufacturing or importing products that fall under mandatory certification, BIS (Bureau of Indian Standards) certification is crucial. It ensures that products meet safety, quality, and performance standards set by the Indian government. If you're a startup looking to launch a new product, getting BIS certification might seem overwhelming, but with the right approach, the process can be streamlined.

What is BIS Certification ?

BIS certification is a quality assurance measure set by the Bureau of Indian Standards, a national body responsible for maintaining product safety and reliability. It is mandatory for specific product categories such as electronics, household appliances, steel products, and more. Without BIS certification, startups cannot legally manufacture, sell, or import products that fall under the certification's purview.

Why Do Startups Need BIS Certification?

For startups, BIS certification offers several benefits:

• Regulatory Compliance: Selling non-certified products can lead to legal penalties and product bans.

• Consumer Trust: A BIS-certified product assures customers of safety and quality.

• Market Expansion: Many government tenders and B2B deals require BIS compliance.

• Competitive Edge: Certified products stand out in a highly competitive market.

• Avoiding Import Restrictions: BIS certification is necessary for importing specific goods.

Types of BIS Certification Applicable for Startups

1. ISI Mark Certification: Mandatory for products like cement, electrical appliances, and packaged drinking water.

2. Compulsory Registration Scheme (CRS): Required for electronics like mobile phones, LED lights, and batteries.

3. Foreign Manufacturers Certification Scheme (FMCS): Applicable to foreign manufacturers exporting to India.

4. Hallmarking: Mandatory for gold and silver jewelry to ensure purity standards.

Step-by-Step Process for BIS Certification

1. Identify if Your Product Needs BIS Certification

Not all products require BIS certification. Check the BIS mandatory product list to see if your startup’s product falls under the certification requirement. If it does, determine whether it needs ISI Mark certification or CRS registration.

2. Prepare the Necessary Documents

Startups need to gather essential documents such as:

• Business registration certificate

• Product specifications and test reports

• Manufacturing process details

• Factory license (if applicable)

• Authorized signatory details

Having these documents ready ensures a smoother application process.

3. Select the Right BIS Certification Type

Understanding which BIS certification applies to your product is crucial. If you’re manufacturing electronics, you’ll need CRS registration, while construction material manufacturers require ISI certification.

4. Testing the Product in a BIS-Recognized Lab

For certification, startups must get their products tested at a BIS-approved laboratory. The lab will conduct various tests to ensure compliance with Indian safety and performance standards. If the product meets the criteria, you will receive a test report, which is necessary for the application.

5. Submit the BIS Application

Once the test report is ready, startups must submit their BIS certification application through the online BIS portal. Ensure that all required details and documents are correctly uploaded to prevent delays.

6. Factory Inspection (For ISI Mark Certification)

If applying for ISI Mark certification, a BIS officer will visit your manufacturing unit for an inspection. They will check the production process, quality control measures, and consistency in meeting standards.

7. Grant of BIS Certification

If your product meets all requirements, BIS will approve and issue the certification. You can then use the BIS logo or ISI mark on your product packaging.

Challenges Startups Face in BIS Certification & How to Overcome Them

1. Lack of Awareness

Many startups are unaware of whether their product requires BIS certification. Solution: Consult a BIS expert or visit the BIS website for updated product lists.

2. Complex Documentation

The documentation process can be tedious and prone to errors. Solution: Ensure you have all documents prepared in advance and get professional assistance if needed.

3. Testing Delays

BIS-certified labs may have long waiting periods. Solution: Book your product testing slot in advance and explore multiple lab options.

4. Factory Inspection Issues

For manufacturers, an unorganized production setup can lead to certification rejection. Solution: Maintain proper quality control measures before the inspection.

Cost & Timeline for BIS Certification

The cost of BIS certification varies depending on the product category, testing requirements, and application fees. On average, it can range from INR 50,000 to INR 2,00,000. The certification process usually takes 4 to 6 weeks, but delays may occur due to incomplete documentation or testing issues.

How Agile Regulatory Can Help Startups Get BIS Certification

Navigating the BIS certification process can be time-consuming for startups. Agile Regulatory simplifies the process by offering:

• Expert Consultation: Identifying if your product requires BIS certification.

• Hassle-Free Documentation: Helping you prepare and submit required documents.

• Lab Testing Assistance: Coordinating with BIS-approved labs for quick product testing.

• Factory Audit Preparation: Ensuring your manufacturing unit is ready for BIS inspection.

• Speedy Certification Approval: Reducing delays and getting your certification faster.

Conclusion

For startups entering the Indian market, BIS certification is not just a regulatory requirement but a mark of quality and trust. While the process may seem challenging, understanding the step-by-step application process, required documents, and common challenges can make it more manageable. With the right approach and expert assistance from Agile Regulatory, your startup can get BIS certification smoothly and focus on growing your business.