WHAT IS APP STORE OPTIMIZATION?

Let's figure it out - this is the first goal pursued by SEO and ASO. They are similar: to show your product to the maximum number of users. The difference is that SEO is aimed at improving the visibility of the website and at the highest possible positions in the search results of systems such as Google, Yandex. ASO optimization increases the visibility of your application in stores such as Apple Store, Google Play, Huawei AppGallery, etc.To get more news about Increase App Visibility The Company, you can visit aso700.com official website.

What exactly is optimized?

SEO optimization involves working with site structure, user interface and web page loading speed. The elements for optimization are the meta-titles and the text part. Optimization satisfies the requirements for page content, its quality and user engagement. Also, a well-designed internal linking of pages, the presence of external links from other sites and transitions on them are mandatory.

ASO is an optimization process that involves collecting and analyzing search queries, keywords and their use in application metadata. Optimization for Google Play and the App Store are processes with similar goals, but different approaches due to the difference in the mechanisms for indexing metadata fields. ASO optimization implies not only working with the text part of the application, but also visual elements, because they are responsible for the conversion to install.ASO (App Store Optimization) is the process of optimizing the page of a mobile application on the app store (Google Play, App Store and others) in order to improve its visibility for the user by the maximum number of search queries.

Let's divide this process into two stages depending on the goals:

1. Search for an app. After entering a search query in the app store, the user will see the search results. It is thanks to text optimization that correlation occurs - a search query and an application display.

2. Being user friendly. The application appeared in the search results of the user, now it is necessary that its "appearance" causes the necessary associations. The icon and screenshots of the application should be clear and attractive - the conversion to install occurs precisely thanks to the visual elements.

How can a user find an application?

People mainly search for specific apps on app stores like Google Play Store and Apple App Store. Just statistics - 70% of mobile users use search to find new apps. Moreover, 65% of all downloads occur immediately after a search. The obvious conclusion from this is that app store search is the most common method for discovering new apps.

Do not forget that the rating of the application and the number of downloads are factors that directly affect the search results, therefore, investing time and money in ASO, you lay the foundation for its subsequent growth.Regardless of the app store, there is a specific sequence of processes for ASO app optimization. First, we will split the optimization into text and visual.

The main stage of text optimization is working with key queries of the app. It is worth relying on common sense, logic and market research here.

We start with research. It is carried out by compiling a list of all possible keywords and their combinations associated with the app. Then we choose and prioritize. It is necessary to analyze and prioritize keywords according to their relevance and traffic volume. And we optimize the app by the selected keywords. We use the assembled semantic core (a pool of keywords) to populate the app metadata.