YOUR APP DESCRIPTION IS A KEY FACTOR OF SUCCESS

One of the most basic stages of app optimization is working with fields that are indexed by the market or store, therefore, affect the conversion from view to install.To get more news about Google Play App Keyword Ranking Service, you can visit aso700.com official website.

The user makes a decision to download in 15 seconds - in such a short period he must understand whether your application is right for him. That is why working with the description, especially for Google Play, is an important part of the promotion strategy.

We always focus on a user who knows almost nothing about your app. Will the existing description be enough to make a decision? Focus on the user, because only you know everything about your app.The specificity of the Google market is to work with fields such as name, short description and full description of the app. In addition to marketing goals, we pay attention to the emphasis on keywords, organically fit them into the texts, avoiding keyword stuffing, but also not missing the opportunity to make the most of metadata. The app description at Google Play is relevant not only for users, but also for the market ranking algorithm.

The specificity of the App Store is the absence of keywords indexing of your app description. But that does not mean you should ignore this metadata field. Use the opportunity to explain to the user the specifics and features of your application.

In addition, search engines will index your app in search, and users will be able to find you in Google or Yandex, which can become an additional source of traffic.All in all, your description should be informative, easy to understand, and clearly structured. Use bulleted lists, emoticons - anything that helps the user and draws their attention to the necessary details. Just remember that the description is limited to 4000 characters at both stores.

ASO Creator is a handy tool that allows you to optimize your app page dozens of times faster. Here you can immediately check whether you have used all the search terms in your metadata, as well as avoid common mistakes when composing them. Read more here.