Spin Master Entertainment sharpens its focus on multimedia expansion

with strategic leadership appointment targeting cross-platform growth

Seasoned executive Maryellen Zarakas transitions from Warner Bros. Discovery

to helm global brand strategy for the Toronto-based creative company

Zarakas brings decades of experience managing powerhouse franchises

including Harry Potter's magical universe and Disney's royal character empire

Her new role encompasses licensing operations and retail innovation

for emerging properties like Toca Boca's digital playgrounds

and educational series Vida the Vet

This hiring signals Spin Master's intensified push into entertainment

mirroring Mattel's successful pivot toward content-driven revenue models

The executive previously orchestrated merchandise strategies

for Lord of the Rings mythology and Looney Tunes' classic chaos

while shaping Disney Princess branding initiatives

Spin Master's content ambitions recently attracted filmmaker Brad Peyton

to develop a live-action Bakugan adaptation capitalizing on

the anime property's established fanbase

Zarakas noted her long-standing admiration for Spin Master's

unique blend of toy innovation and narrative-driven entertainment

Company leadership praised her ability to bridge creative vision

with commercial execution across physical and digital landscapes

This move follows February's restructuring to align toy development

with multimedia storytelling across film, TV, and gaming verticals

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