Born X Raised is more than just a streetwear brand — it is a movement deeply rooted in the culture, struggles, and pride of Los Angeles. Founded in 2013 by Chris "Spanto" Printup and Alex "2Tone" Erdmann, Born X Raised emerged as a response to the rapid gentrification that was reshaping LA's neighborhoods and pushing out the people who had called those streets home for generations. From its inception, the brand has served as a voice for those who felt displaced and unheard, using fashion as a medium to preserve and celebrate the authentic spirit of Los Angeles.

At its core, Born X Raised is about heritage. The name itself is a powerful declaration of identity: it speaks to being born and raised in a place that defines you, shaping your worldview and sense of self. For Spanto, who grew up in Venice, California, this was especially significant. Venice had long been a diverse and gritty community, but rising property values and an influx of tech companies transformed the landscape, displacing many long-time residents. Through Born X Raised, Spanto and 2Tone sought to honor the traditions, style, and pride of the people who built the city, while pushing back against the forces that threatened their way of life.

The brand's visual aesthetic draws heavily from LA's street culture. It incorporates elements from Chicano art, gang lettering, and old English fonts, creating a distinctive look that feels both raw and authentic. These design choices are intentional — they carry the weight of history, representing a style that has been part of the city’s fabric for decades. Each collection is laced with references that locals immediately recognize, from nods to neighborhood landmarks to phrases that reflect the city's unique slang and humor.

But Born X Raised is not limited to LA’s borders. Its message of community, resistance, and cultural pride has resonated with people around the world. The brand has built a global following, thanks in part to its collaborations with major players like Nike, Converse, and the Los Angeles Dodgers. These partnerships have allowed Born X Raised to amplify its voice while staying true to its roots. For example, its collaboration with the Dodgers was a love letter to the city, blending sports heritage with street fashion in a way that felt organic and deeply personal.

Beyond fashion, Born X Raised has positioned itself as a cultural institution. Spanto and 2Tone have consistently used their platform to uplift marginalized voices and support community initiatives. Their work extends into music, art, and activism, creating a broader cultural ecosystem that reflects the brand's values. From hosting block parties that bring together artists and locals to participating in fundraisers for social causes, Born X Raised has demonstrated that its commitment to community is not just marketing — it’s the foundation of everything they do.

A pivotal aspect of Born X Raised’s narrative is the personal journey of its co-founder, Spanto. His story adds an emotional depth to the brand that fans connect with on a profound level. Diagnosed with cancer just as the brand was starting to gain traction, Spanto faced immense personal challenges while continuing to build Born X Raised. His resilience became a source of inspiration, embodying the brand's ethos of strength in the face of adversity. Tragically, Spanto passed away in 2023, but his legacy lives on through the brand he helped create. His vision continues to guide Born X Raised, ensuring that it remains a beacon for those who refuse to be erased from the city’s narrative.

In terms of style, Born X Raised walks the line between streetwear and high fashion. While its roots are firmly planted in the streets, the brand’s craftsmanship and attention to detail elevate it above simple logo tees and hoodies. Collections often feature premium fabrics, bold graphics, and intricate embroidery, signaling a commitment to quality that appeals to fashion enthusiasts. At the same time, the brand maintains an accessible feel, refusing to lose sight of the everyday people who inspired its creation.

What sets Born X Raised apart in the crowded world of streetwear is its authenticity. In an era where many brands adopt the aesthetic of street culture without understanding its meaning, Born X Raised stands out for its deep connection to the communities it represents. Every design choice, collaboration, and campaign is rooted in real experiences and real people. This authenticity has earned the brand a loyal following that spans from LA natives to streetwear aficionados around the world.

Moreover, Born X Raised has become part of the broader conversation about gentrification, cultural preservation, and the role of fashion as a tool for activism. By highlighting the struggles of displaced communities and celebrating their resilience, the brand has carved out a unique space where fashion meets social commentary. Its success proves that clothing can be more than just a style statement — it can be a powerful vehicle for storytelling and change.

As it moves forward, Born X Raised continues to evolve while staying true to its mission. New collections build on the brand’s legacy, introducing fresh ideas while maintaining the cultural references that fans cherish. Its collaborations grow in scale and ambition, but always with a clear connection to the brand’s DNA. And in the wake of Spanto's passing, 2Tone and the team remain committed to carrying the torch, ensuring that Born X Raised remains a testament to the people, history, and spirit of Los Angeles.

In summary, Born X Raised is not just a brand; it's a reflection of a city and its people. It tells the story of those born and raised in neighborhoods that the world often overlooks, giving them a platform to be seen and heard. Through its distinctive aesthetic, cultural advocacy, and unwavering authenticity, Born X Raised has become a force in the fashion world and a symbol of pride for Los Angeles and beyond.