Monk Fruit Sweetener Industry size was valued at USD 218.3 million in 2023 and is expected to reach USD 336.2 million by 2030, at a CAGR of 6.36%.
Market Overview
Regionally, North America is leading the monk fruit sweetener market, benefiting from a well-established food and beverage sector and a growing consumer inclination towards healthier alternatives. Major brands such as Coca-Cola and PepsiCo have already integrated monk fruit sweeteners into their products to meet this demand. The competitive landscape features both established companies and emerging players striving for market share through innovative product offerings and strategic partnerships. Notable developments, including recent regulatory changes in the UK, are further opening up opportunities for broader acceptance and use of monk fruit sweeteners, indicating a positive outlook for the market in the coming years.
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Recent Developments
In April 2023, SweetLeaf partnered with the American Diabetes Association to promote its natural sweeteners made from stevia and monk fruit. The goal of the partnership is to highlight SweetLeaf’s products as healthier, diabetes-friendly alternatives to sugar.
In October 2023, Lakanto expanded its Monk Fruit sweetener line by introducing a new blend that combines Monk Fruit with allulose. Lakanto, known for its healthy and sugar-free products, aims to give consumers more natural alternatives to sugar with this new offering. The Monkfruit Sweetener with Allulose brings together the natural sweetness of Monk Fruit and the unique qualities of allulose, providing customers with more variety. This new blend joins their existing range, which already includes monk fruit sweeteners with erythritol, catering to customers who prefer different types of sugar substitutes.
In March 2024, the UK High Court decided in favor of Monk Fruit Corp and told the Food Standards Agency (FSA) to re-evaluate its earlier decision. The FSA concluded that monk fruit decoctions are not classified as a novel food, allowing them to be legally used as ingredients in food and beverage products sold in the UK market. This rule opened the door for more widespread use of monk fruit sweeteners in the region.
Market Segment Analysis
Based on form, the monk fruit sweetener market is segmented into liquid and powder form. Monk fruit sweetener in powder form held the largest share of approximately xx% in 2023, due to its versatility and wide use in various applications. The powdered form of monk fruit sweetener is mainly used in baking, cooking, and processed food products. The powdered form can be used as a direct sugar substitute in a variety of recipes without changing the texture or taste, providing a significant benefit to home cooks and commercial bakers. In addition, it is more stable and easier to store than the liquid form, also contributing to its market dominance.
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Key Players
Asia Pacific
1. Layn Corp. - China
2. GLG Life Tech Corp. - China
3. Huachengbio – China
4. Ingredients bazar- India
5. Lakanto- Japan
6. SweetLeaf- Australia
Middle East and Africa
1. Givaudan - South Africa
2. Other Players
Competitive Landscape
The competitive landscape of the monk fruit sweetener market is shaped by a mix of established global players and emerging players, competing to gain market share. Key players in the monk fruit sweetener market include Monk Fruit Corp., Cargill, Inc., Tate & Lyle PLC, Guilin Layn Natural Ingredients Corp., Archer Daniels Midland Company (ADM), and GLG Life Tech Corp. These companies are focusing on research and development to enhance monk fruit extraction processes, making the product more accessible and affordable. They are also leveraging partnerships with major food and beverage brands to integrate monk fruit sweeteners into new formulations. In addition to these dominant players, smaller companies and innovators such as Steviva Brands, Inc. and SweetLeaf are gaining market share by offering unique blends and targeting niche markets.
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