Europe Motorcycle Market size was valued at US$ 46.26 Bn. in 2024 and is expected to grow at a CAGR of 6.13% during the forecast period.

Market Estimation & Definition

The Europe motorcycle market refers to the industry involved in the design, manufacturing, distribution, and sale of two-wheeled motorized vehicles. This includes a wide array of motorcycles, from mopeds and scooters to cruisers, touring bikes, and sport bikes. These vehicles are primarily used for personal transportation, recreation, logistics, and fleet operations.

In 2024, the Europe motorcycle market was valued at approximately USD 46.26 billion. It is projected to grow at a CAGR of 6.13%, reaching USD 74.46 billion by 2032. This growth is largely attributed to rising urban congestion, evolving mobility patterns, stricter environmental regulations, and shifting consumer lifestyles that embrace two-wheeled transport as both functional and aspirational.

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Market Growth Drivers & Opportunities

Key Growth Drivers

• Urban Congestion and Smart Mobility Demand
  With increasing traffic congestion and limited parking spaces in European cities, motorcycles—especially scooters and mopeds—are becoming a popular alternative to cars. Their fuel efficiency and ease of navigation in urban environments make them a preferred choice among daily commuters.

• Electrification and Regulatory Mandates
  Europe is a global frontrunner in sustainable transportation policy. The enforcement of Euro 5+ emissions standards and government subsidies for low-emission vehicles have catalyzed the growth of electric motorcycles and scooters. Infrastructure development such as public charging stations further boosts consumer confidence.

• Growing Interest in Lifestyle and Adventure Riding
  Motorcycling in Europe is not just utilitarian; it’s a lifestyle. Touring bikes and adventure motorcycles are gaining popularity as consumers seek leisure, travel, and weekend adventure experiences. High-income riders are also driving demand for premium models with enhanced performance and styling.

• Technological Advancement and Safety Features
  Modern motorcycles are now equipped with advanced technologies including ride modes, ABS, traction control, TFT displays, and connectivity features. The integration of smart safety systems appeals to both beginners and experienced riders, enhancing the overall riding experience.

Opportunities

• Electric Two-Wheeler Expansion
  Lightweight electric motorcycles and scooters are ideal for last-mile delivery, urban commuting, and shared mobility services. Expansion into these segments offers new revenue streams.

• Revival of Classic & Heritage Brands
  Classic-style motorcycles with modern engineering are resonating with nostalgic and style-conscious consumers. The retro revival trend is gaining ground, especially among Gen Z and Millennial buyers.

• Adventure and Touring Boom
  Europe’s scenic routes and motorcycle tourism are helping boost sales in the adventure segment, with mid to large-displacement motorcycles leading the charge.

• Shared and Fleet Mobility Integration
  The rise of gig economy delivery, ride-sharing, and vehicle leasing platforms opens up new avenues for both electric and fuel-powered motorcycles in urban settings.

Segmentation Analysis

The Europe motorcycle market is segmented based on motorcycle type, engine capacity, and distribution by country:

By Motorcycle Type:

• Adventure

• Cruiser

• Mopeds

• Sports

• Standard

• Touring

Standard and mopeds dominate the urban commuting segment, while adventure and touring models are rapidly gaining ground among recreational and lifestyle riders.

By Engine Capacity:

• Up to 150cc

• 151–300cc

• 301–500cc

• 501–800cc

• 801–1000cc

• 1001–1600cc

• Above 1600cc

Lower displacement motorcycles are preferred for short-distance and daily commutes. Mid-range engines (301–800cc) appeal to entry-level enthusiasts and long-distance commuters. The high-capacity segment (1000cc+) caters to premium and adventure categories.

By Country:

• Germany

• France

• United Kingdom

• Italy

• Spain

• Sweden

• Austria

• Rest of Europe

Each market presents unique consumer behavior patterns, regulation dynamics, and growth rates.

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Country-Level Analysis

Germany

Germany accounts for the largest share of the European motorcycle market, driven by strong consumer purchasing power, a mature manufacturing base, and demand for high-end touring and sport models. Home to premium brands and an extensive autobahn network, the country also leads in electrification efforts, with government subsidies incentivizing electric motorcycle adoption. Technological innovation and a safety-conscious consumer base ensure a robust long-term outlook.

France

France is witnessing a surge in both urban two-wheeler usage and recreational motorcycle ownership. The government’s proactive subsidies for electric two-wheelers, combined with rising urban congestion, are making scooters and low-displacement motorcycles increasingly attractive. Meanwhile, motorcycle tourism and a vibrant youth segment support rapid growth in the 151–500cc range.

Commutator Analysis (Stakeholder Ecosystem)

A broad stakeholder analysis reveals a well-connected ecosystem driving market growth and resilience.

1. Manufacturers

European and global manufacturers play a dominant role in product development, innovation, and branding. Leading companies are investing in electrification, retro-styling, digital dashboards, and safety features. Competition is intensifying between traditional OEMs and new entrants focused on electric two-wheelers.

2. Component & Technology Suppliers

Suppliers of batteries, motors, suspension systems, ABS modules, and infotainment units are key enablers of product innovation. The shift toward electric and connected motorcycles places pressure on suppliers to deliver high-efficiency, lightweight, and reliable components.

3. Retailers & Dealership Networks

Dealerships are evolving to meet digital expectations. Many now offer virtual bike showrooms, test ride booking systems, and doorstep delivery. Financing partnerships and service packages also drive customer loyalty and aftermarket sales.

4. Fleet Operators & Delivery Platforms

Delivery services and ride-sharing fleets have become major buyers of small-capacity motorcycles and scooters. Electrification of fleet operations is also gaining traction to meet ESG and sustainability goals.

5. Consumers

European consumers are increasingly selective, valuing performance, design, eco-friendliness, and safety. Millennials and Gen Z riders are drawn to retro-style models and smart electric scooters, while Gen X and Boomers lean toward adventure touring and premium roadsters.

6. Governments & Regulators

European policymakers are tightening emission standards, promoting electric mobility, and improving rider safety through helmet laws, training mandates, and speed limit regulations. National and EU-level incentives for electric vehicle purchases are critical growth levers.

7. Environmental & Safety Advocacy Groups

These groups influence policies related to emissions, noise, road safety, and urban mobility. Their advocacy ensures cleaner production practices, safer infrastructure, and inclusive urban transport planning.

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Press Release Conclusion

The Europe motorcycle market is entering a transformative phase marked by technological innovation, regulatory evolution, and changing consumer values. From USD 46.26 billion in 2024, the market is expected to reach USD 74.46 billion by 2032, growing at a robust 6.13% CAGR.

Key market shifts include:

• Widespread adoption of electric motorcycles and scooters

• Revival of classic motorcycle segments for style-conscious consumers

• Surge in urban mobility needs amid rising congestion

• Enhanced rider safety and experience through tech-enabled models

Germany and France are among the most influential markets, with mature ecosystems and a strong appetite for both premium and sustainable motorcycles. Meanwhile, emerging lifestyle trends, digitization of retail channels, and demand for clean transportation continue to reshape the European two-wheeler landscape.

About Stellar Market Research:

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