U.S. Fishing Goods Market Summary

The U.S. fishing goods market size was estimated at USD 8.78 billion in 2023 and is projected to grow at a CAGR of 3.2% from 2024 to 2030. As more Americans actively pursue outdoor recreational activities that combine relaxation and a sense of connection with nature, fishing has become one of the most popular choices. This shift has been further reinforced by the rising awareness of the mental health benefits associated with recreational pastimes, including stress relief, mindfulness, and overall well-being. Consequently, the market for fishing products such as rods, reels, lines, and tackle continues to expand, supported by increasing participation from both amateur and professional anglers.

Technological progress represents another important driver of market growth in the U.S. fishing industry. Innovations in fishing gear, including the development of lightweight, corrosion-resistant materials, advanced fishing lines, and precision-engineered reels, have significantly improved user experience. Furthermore, the introduction of sophisticated fish-finding electronics and sonar-based systems allows anglers to maximize efficiency and enhance results. These technological developments not only appeal to long-time fishing enthusiasts but also encourage younger, tech-savvy consumers to engage in fishing. In addition, digital tools such as mobile apps and online platforms offering real-time updates on weather conditions, mapping of fishing spots, and predictions of fish behavior have reshaped the way fishing is practiced, providing both convenience and effectiveness.

Key Market Trends & Insights

• The fishing equipment market segment accounted for 93.6% of total revenue in 2023, reflecting the strong demand for essential fishing gear across the U.S. The wide adoption of products such as rods, reels, lines, and tackle underscores their importance in meeting the needs of casual hobbyists and skilled professionals alike. This dominance illustrates how fishing equipment remains the backbone of the industry and plays a crucial role in sustaining overall market growth.
• The mass fishing goods market segment captured 65.5% of the total revenue in 2023. This segment caters to a large and diverse customer base, ranging from occasional participants seeking affordable gear to dedicated anglers interested in reliable and moderately priced options. The widespread appeal of fishing across varied age groups and demographics ensures consistent demand for mass-market products, thereby supporting long-term segment stability.
• Sales through sporting goods retailers accounted for 55.4% of revenue in 2023. The strong performance of this channel highlights the ongoing consumer preference for in-store shopping experiences, where customers value the opportunity to physically evaluate products, receive expert advice, and benefit from immediate purchases. These in-person advantages continue to drive significant sales within the market.
• At the same time, sales of fishing goods through online platforms are expected to grow at a CAGR of 4.6% from 2024 to 2030. The growth of e-commerce reflects changing shopping habits, where consumers increasingly favor the convenience, product variety, and competitive pricing that online channels provide. The continued expansion of digital marketplaces and improvements in delivery services are expected to accelerate online sales in the coming years.

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Market Size & Forecast

• 2023 Market Size: USD 8.78 billion
• 2030 Projected Market Size: USD 10.95 billion
• CAGR (2024 - 2030): 3.2%

Key Companies & Market Share Insights

The U.S. fishing goods market is fragmented in nature, attributed to the presence of many small, regional companies that are introducing smart multi-functional appliances with attractive product designs and specifications to cater to diverse consumer preferences. Key manufacturers are working toward increasing the availability of fishing goods in retail and online stores. Moreover, these manufacturers are constantly striving to develop new and improved products that offer enhanced functionality and ease of use.

Key Players

• Pure Fishing, Inc.
• Shimano North America Fishing, Inc.
• Daiwa Corporation
• Rapala USA
• Johnson Outdoors Inc.
• Eagle Claw Fishing Tackle Co.
• St. Croix Rods
• Lew's Fishing
• Zebco (Zero Hour Bomb Company)
• Plano Synergy Holdings, Inc.

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Conclusion

The U.S. fishing goods market is on a steady growth trajectory, fueled by the rising popularity of fishing as a recreational and wellness activity. With mental health awareness and lifestyle shifts encouraging more participation, demand for fishing equipment remains robust. Technological advancements, including innovative gear and digital tools, are attracting younger consumers and improving accessibility. While traditional sales through sporting goods retailers continue to dominate, e-commerce is emerging as a strong growth driver. Overall, the U.S. fishing goods industry is well positioned for sustainable expansion, balancing long-standing consumer preferences with the opportunities created by modernization and digital transformation.