U.S. Funeral Homes Market Summary

The U.S. funeral homes market size was valued at USD 13.03 billion in 2024 and is projected to grow at a CAGR of 5.92% from 2025 to 2030. The steadily increasing elderly population in the U.S. is the primary driver of market expansion, as aging directly correlates with higher mortality rates. Alongside this demographic factor, rising consumer interest in unique and customized memorial services is reshaping industry practices. Sustainable burial solutions, including biodegradable urns and natural burials, are becoming more sought after, reflecting the broader societal shift toward eco-conscious practices and personalizing final arrangements to honor individual preferences.

The industry is experiencing a period of significant transition as consumer preferences evolve. Cremation is rapidly gaining acceptance across the nation, primarily because it is more cost-effective compared to traditional burials, has a reduced environmental impact, and faces fewer restrictions from religious practices than in past decades. According to the National Funeral Directors Association’s (NFDA) 2023 Cremation and Burial Report, these shifts are not only visible at the national level but also vary across regions, indicating how cultural, economic, and social factors influence funeral service choices. By 2045, the cremation rate in the U.S. is expected to reach 81.4%, a substantial increase from 60.5% in 2023, demonstrating how affordability, sustainability, and changing cultural norms are redefining the industry.

Key Market Trends & Insights

• The traditional funeral services segment retained the largest revenue share of 45.63% in 2024. This dominance is attributed to the deep-rooted role of cultural and religious practices in shaping funeral customs within the U.S. For many families, traditional funerals, which often include public viewings, formal services, and burials, continue to hold significant symbolic and emotional value. These services allow communities and families to come together, paying respects in ways that align with their beliefs, traditions, and cultural heritage.
• The at-need funeral services segment also held the largest revenue share in 2024. Its growth is strongly linked to demographic trends such as an expanding elderly population and rising mortality rates, both of which directly increase the demand for immediate funeral services. Families rely on these services during times of loss, underscoring the importance of professional support and comprehensive offerings tailored to sensitive circumstances.
• In terms of service channels, the offline segment dominated the U.S. funeral homes market in 2024. Offline funeral homes provide immediate accessibility, which is particularly vital when families are faced with unexpected or sudden losses. The ability to directly interact with funeral directors and staff allows for smoother coordination, quicker decision-making, and a more personal approach to handling arrangements. This factor makes offline services the most reliable option in urgent situations, contributing to their high share of the market.

Order a free sample PDF of the U.S. Funeral Homes Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

• 2024 Market Size: USD 13.03 billion
• 2030 Projected Market Size: USD 18.29 billion
• CAGR (2025 - 2030): 5.92%

Key Companies & Market Share Insights

Facility expansion, strategic partnerships, and a focus on inorganic growth initiatives are indeed pivotal strategies for companies in the funeral services industry aiming to solidify their market presence. Notable emerging players actively pursuing these strategies to enhance their competitive edge are Titan Casket, Solace Cremation, and Past Post.

Key Players

• Service Corporation International
• StoneMor
• Carriage Services, Inc.
• Foundation Partners Group, LLC
• Everstory Partners
• NorthStar Memorial Group
• Sollon Funeral and Cremation Services Ltd.
• Wilbert Funeral Services
• Dignity Memorial
• Neptune Society

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The U.S. funeral homes market is poised for consistent growth over the forecast period, supported by demographic trends, evolving consumer values, and growing demand for sustainable and personalized services. While cremation is set to dominate due to its cost advantages and environmental benefits, traditional services will remain significant for families that value cultural and religious customs. The sector is also witnessing greater interest in eco-friendly practices and customized memorials, reflecting changing social priorities. With offline funeral homes maintaining their importance for immediate service needs, the industry is well positioned to balance tradition and innovation, ensuring long-term resilience and expansion.