U.S. Home Textile Market Summary

The U.S. home textile market size was estimated at USD 19.14 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2030. Home textiles, considered an integral part of modern home décor, have evolved beyond their functional role and are now widely perceived as expressions of lifestyle, personality, and aesthetic preferences. Manufacturers in this sector are consistently experimenting with styles, textures, designs, and applications, while simultaneously improving quality standards to capture a broader consumer base. The demand is further shaped by changing consumer preferences, with increased inclination toward natural fabrics, sustainable options, and organically grown materials, contributing significantly to overall market expansion.

Several factors have contributed to the growing demand for home textiles in the U.S. The post-pandemic recovery of the housing market, steady mortgage rates, and increased job growth have stimulated housing activities, thereby boosting the need for textiles as homeowners invest in new or refurbished spaces. Additionally, the trend of home renovation and remodeling has accelerated, as consumers increasingly seek to upgrade interiors, which has led to increased sales of products like rugs, curtains, and upholstery across various demographics and regions.

Key Market Trends & Insights

• The bedroom linen segment accounted for 45.14% of the U.S. market in 2023, highlighting the rising importance of bedroom décor in overall home design. Consumers have shown growing preference for light, airy, and comfortable bedroom linens, which has contributed to robust sales in this category. However, demand patterns vary across different geographical areas, where cultural influences, climate, and regional design preferences play an important role in shaping consumption choices.
• Polyester home textiles accounted for a 37.7% share of the U.S. market in 2023. Polyester-based products continue to gain popularity primarily because of their affordability, durability, and wide availability compared to alternative materials. The cost-effectiveness of polyester makes it a highly attractive option for consumers seeking practical yet stylish home textile solutions.
• In terms of distribution, offline channels such as supermarkets, hypermarkets, and specialty stores remain the dominant sales platforms, accounting for 66.63% of the total revenue share in 2023. Offline stores continue to provide customers with direct access to products, allowing them to evaluate quality and texture before making a purchase decision. Nevertheless, the online segment is witnessing rapid growth and is projected to expand at a CAGR of 6% from 2024 to 2030. Online platforms, operated mainly by third-party sellers, leverage consumer purchase histories, preferences, and behavior to provide personalized recommendations, thereby boosting digital sales.

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Market Size & Forecast

• 2023 Market Size: USD 19.14 billion
• 2030 Projected Market Size: USD 26.69 billion
• CAGR (2024 - 2030): 4.7%

Key Companies & Market Share Insights

The U.S. home textiles industry includes both established players and emerging entrants, fostering a competitive environment where companies adopt strategies such as launching innovative products, expanding product lines, forging collaborations, and embracing advanced sales techniques to enhance market presence. Prominent companies operating in the sector include Welspun Group, New Sega Home Textiles, Ralph Lauren Corporation, Milliken, Mohawk Industries, and Rugs USA, among others.

In August 2023, one of the leading U.S. e-retailers acquired Annie Selke Cos., a company known for its wide range of rugs, bedding, and home goods offered under brands like Annie Selke, Pine Cone Hill, and Dash & Albert. This acquisition highlights the increasing importance of strategic partnerships and brand consolidation in the competitive marketplace. Similarly, in May 2023, Milliken’s Textile Business introduced an interactive booth at Techtextil North America. This innovative display allowed customers to physically engage with products, promoting tactile exploration and personalized experiences, underscoring the brand’s emphasis on consumer-centric marketing strategies.

Key Players

• Welspun Group
• New Sega Home Textiles
• Ralph Lauren Corporation
• Milliken
• Mohawk Industries
• Rugs USA
• Westpoint
• Shaw Industries Group, Inc.
• Home Textile America Inc.
• EVERTRU Fabrics

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Conclusion

The U.S. home textile market is experiencing steady growth, supported by rising housing activities, evolving consumer preferences, and the adoption of sustainable and affordable textile solutions. Bedroom linens and polyester-based products dominate consumption trends, while offline channels continue to hold a strong market share. At the same time, online sales are expanding rapidly, driven by convenience and personalization. Industry players are increasingly investing in innovation, acquisitions, and interactive retail experiences to strengthen their market presence. With consumer lifestyles shifting toward personalization and sustainability, the home textile industry is expected to see consistent growth and diversification through 2030.