Egypt E-Commerce Market Overview

Market Size in 2024: USD 93.7 Million

Market Size in 2033: USD 193.1 Million

Market Growth Rate 2025-2033: 8.36%

According to IMARC Group’s latest research publication, “Egypt E-Commerce Market Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", the Egypt e-commerce market size reached USD 93.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 193.1 Million by 2033, exhibiting a growth rate (CAGR) of 8.36% during 2025-2033.

Our report includes:

  • Market Dynamics
  • Market Trends and Market Outlook
  • Competitive Analysis
  • Industry Segmentation
  • Strategic Recommendations

Grab a sample PDF of this report: https://www.imarcgroup.com/egypt-e-commerce-market/requestsample

Egypt E-Commerce Market Trends & Drivers:

Three major factors are steering the vibrant growth of Egypt’s e-commerce market today. First up is the impressive rise in internet penetration combined with smartphone adoption. With over 82 million internet users and a penetration rate crossing 72%, more Egyptians than ever are shopping online. Affordable smartphones and fast mobile internet are making digital shopping accessible even outside major cities, creating a wide customer base eager for convenience and variety. This connectivity surge lets consumers easily browse and buy products—from electronics to beauty items—propelling online retail growth across sectors.

Secondly, government support is playing a crucial role. Initiatives like the National E-Commerce Strategy and the Regulated E-Commerce initiative have laid down clear rules and boosted consumer protection, which builds trust in online shopping. The government’s push for digital payments, including mobile wallets and e-payments linked to telecom operators offering attractive discounts, reduces reliance on cash and smooths transaction processes. These moves not only enhance buyer confidence but also encourage businesses to scale their online presence, making e-commerce smoother and safer.

Lastly, emerging retail trends like social commerce and innovative digital payment solutions are catching fire. Young, urban shoppers are increasingly influenced by social media platforms such as TikTok and Instagram to discover and buy products directly. Meanwhile, the rise of mobile wallets and “Buy Now, Pay Later” services are giving consumers payment flexibility and convenience, further driving e-commerce adoption. On the business side, growth of “dark stores” and quick-commerce models in key urban areas are speeding up delivery times and improving shopping experiences. Together, these trends signal an evolving, tech-savvy market that’s capturing new consumer segments and expanding rapidly.

How AI is Reshaping the Future of Egypt E-Commerce Market

AI is transforming Egypt's e-commerce market by enhancing personalization, improving customer experiences, and boosting operational efficiency. With AI-driven tools like personalized product recommendations, chatbots, and intelligent inventory management, e-commerce businesses in Egypt are becoming more customer-centric. The government’s National AI Strategy 2025-2030 supports this growth by fostering AI innovation, building a skilled workforce, and developing infrastructure, aiming to create over 250 AI startups and train 30,000 AI professionals. Startups like Wuilt are leveraging AI-powered tools to help merchants optimize inventory and engage customers better, enabling small businesses to compete effectively. With Egypt's AI market rapidly expanding and digital adoption increasing, AI is reshaping the landscape by making online shopping smarter, faster, and more convenient for consumers across the country.

Egypt E-Commerce Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

  • Home Appliances
  • Apparel, Footwear, and Accessories
  • Books
  • Cosmetics
  • Groceries
  • Others

Transaction Insights:

  • Business-to-Consumer
  • Business-to-Business
  • Consumer-to-Consumer
  • Others

Regional Insights:

  • Greater Cairo
  • Alexandria
  • Suez Canal
  • Delta
  • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Egypt E-Commerce Market

  • 2025: Egypt has witnessed a remarkable surge in daily online shopping, with the percentage of people shopping online daily more than tripling to 15%. This shift is fueled by increased trust in e-commerce platforms, improved delivery infrastructure, and rising digital payments, reflecting a lifestyle change toward online purchasing for everyday needs such as food delivery, clothing, and electronics.
  • 2025: Buy Now Pay Later (BNPL) services have rapidly expanded in Egypt, becoming a popular alternative to traditional credit. Platforms like Shahry and valU now partner with major e-commerce platforms such as Amazon Egypt and Noon to offer flexible, interest-free installment plans, driving higher consumer spending and reducing cart abandonment rates. BNPL is also extending into sectors like healthcare and education, broadening financial access for middle-income households.
  • 2025: The growth of mobile wallets is accelerating under the Cashless Egypt program, with apps like InstaPay reaching 12.5 million users and facilitating transactions exceeding USD 59 billion. Telecom-branded wallets offer discounts on popular platforms like Amazon and Noon, promoting cashless payments and enhancing e-commerce convenience. Additionally, B2B e-commerce platforms are advancing digital procurement, with the MaxAB-Wasoko acquisition integrating 60,000 merchants and transforming traditional wholesale trade via embedded fintech services.

 

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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