UK Gummy Market Summary

The UK gummy market size was estimated at USD 386.64 million in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 12.9% from 2024 to 2030. The anticipated growth can be attributed to the increasing popularity and acceptance of gummy supplements in the UK, rising consumer awareness about the ingredients used in processed foods, and mindful consumer behavior towards food and beverages. Additionally, shifting consumer preferences from pharmaceuticals to nutraceuticals and the rising prevalence of lifestyle-related health conditions such as cardiovascular diseases, diabetes, and deficiencies are contributing significantly to the adoption of gummies.

Several features are primarily influencing the growth of the UK gummy market. Consumers are increasingly inclined toward maintaining healthier lifestyles, coupled with the rising acceptance of easy-to-consume functional foods and supplements. The accessibility of diverse options, including vegan and plant-based alternatives, is further boosting the appeal of gummies among various consumer groups. Growing environmental consciousness among consumers is also driving the demand for sustainably produced products. Furthermore, continuous innovation in formulations, flavors, and delivery forms, along with the availability of an extensive product portfolio, is enabling brands to attract a wider audience.

Key Market Trends & Insights

• The vitamin-based gummy segment accounted for 24.91% of the market share in 2023. This growth is largely driven by the rising incidence of vitamin deficiencies, which are becoming increasingly common due to busy lifestyles, extended working hours, and dietary imbalances. Vitamins such as D and B12 are among the most widely consumed in gummy form, offering consumers a convenient and palatable way to address deficiencies.
• The adult gummy segment accounted for 79.63% of the market share in 2023. This dominance can be attributed to the growing geriatric population in the UK, which increasingly requires supplements to support healthy aging. Furthermore, prescription-based gummies are gaining traction, adding to their popularity among adults who prefer this format over traditional capsules or tablets.
• The gelatin-based gummy segment accounted for 67.86% of the market share in 2023. These gummies are among the most common and widely distributed by manufacturers. Their appealing texture, taste, and cost-effectiveness make them a preferred choice across multiple distribution channels, further contributing to their sustained demand.
• The offline distribution channel accounted for 79.00% of the market size in 2023. This dominance is primarily due to the strong presence of pharmacies, supermarkets, hypermarkets, specialty stores, and local practitioners, which provide unmatched product accessibility. Consumers continue to rely on offline outlets for purchasing gummies due to the ease of availability, trusted recommendations, and the opportunity to physically inspect products.

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Market Size & Forecast

• 2023 Market Size: USD 386.64 million
• 2030 Projected Market Size: USD 899.67 million
• CAGR (2024 - 2030): 12.9%

Key Companies & Market Share Insights

• Amway Corp, one of the leading companies in business of nutrition, personal care, beauty and home appliances, and sells juicy fruit flavoured gummies infused with Vitamin C and zinc in the UK Gummy market. The products are distributed through online sale as well.
• Bayer AG, one among the top companies in healthcare and agriculture industry, is into distribution of multivitamin gummies. The company has been in the business of supplements for more than a few decades.

Key Players

• Amway Corp.
• Bayer AG
• Chruch & Dwight Co. Inc.
• Ernest Jackson & Co. Ltd.
• Ion Labs Inc.
• Pfizer Inc.
• Reckitt Benckiser Group Plc
• UK Gummy Company
• Nature’s Bounty Inc.
• Perrigo Co.

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Conclusion

The UK gummy market is set to experience significant growth in the coming years, supported by rising health awareness, changing consumer preferences, and an expanding product portfolio. The demand for vitamin-based gummies, particularly among adults, is expected to remain a major driver, fueled by nutritional deficiencies and growing health concerns. Gelatin-based gummies will continue to dominate, while vegan and plant-based options are projected to capture a growing share. Offline distribution remains the leading channel, but online platforms are expected to grow steadily. With innovation and sustainability shaping the industry, the market is positioned for strong expansion through 2030.