UK Mental Health Apps Market Summary

The UK mental health apps market size was valued at USD 294.1 million in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 15.8% from 2025 to 2030. One of the primary drivers of this growth is the increasing adoption of mental health apps, which are gaining popularity for their ability to improve treatment outcomes, support healthier lifestyles, and provide accessible care solutions. Growing awareness of mental health as a critical medical concern further strengthens market expansion. Additionally, the rising prevalence of mental health disorders has significantly increased the usage of digital therapeutic tools. For example, a 2023 survey on children and young people’s mental health in the UK revealed that 20% of children aged 8 to 16 were identified as having a probable mental disorder, highlighting the urgency of accessible and scalable care solutions.

Furthermore, according to the UK’s mental health statistics report published in 2022, more than 8 million individuals are currently suffering from anxiety disorders. This alarming figure, along with the rising prevalence of depressive conditions, has fueled a higher demand for innovative and easy-to-use mental health apps. These platforms are designed to offer immediate support, flexible therapy options, and continuous monitoring, all of which are expected to contribute to sustained growth of the market during the forecast period.

Key Market Trends & Insights

  • By platform, the iOS segment dominated the UK market in 2024 with the largest revenue share of 48.3%. This leadership is mainly due to the increasing adoption of iOS devices among consumers and the platform’s strong reputation for security and privacy. Since mental health apps often process sensitive personal health information, users tend to prefer platforms like iOS that ensure data protection, trust, and compliance with regulations.
  • By application, the depression and anxiety management segment accounted for the largest revenue share of 28.7% in 2024. The rising number of individuals suffering from anxiety and depressive disorders, combined with increasing awareness of the effectiveness of mobile apps for therapy and symptom management, has fueled demand. These apps typically offer resources such as guided meditations, stress-reducing exercises, CBT modules, and mood tracking, making them effective tools for managing two of the most widespread mental health conditions.
  • By business model, the subscription or paid (in-app purchases) segment led the market with the largest share of 51.5% in 2024. This dominance is supported by rising disposable incomes, a growing working population experiencing stress-related issues, and an increasing willingness to pay for premium app features. Paid models typically provide advanced tools, professional consultations, or ad-free experiences, which are highly valued by users seeking more personalized or comprehensive care.
  • By end use, the homecare settings segment held a revenue share of 49.2% in 2024 and is expected to grow at the fastest CAGR during the forecast period. The popularity of mental health apps in homecare arises from their convenience, enabling users to monitor and manage mental health on a daily basis. These tools support proactive self-care, reduce risks of mental health crises, and make professional support more accessible without requiring hospital visits.
  • The hospital settings segment is also expected to record significant growth in the coming years. With healthcare providers increasingly integrating mental health apps into clinical workflows, these platforms are being used to enhance traditional care models. Apps designed for hospitals often include features such as mood tracking, CBT programs, direct access to licensed mental health professionals, and stress management solutions, helping to bridge gaps in patient care and improve treatment adherence.

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Market Size & Forecast

  • 2024 Market Size: USD 294.1 million
  • 2030 Projected Market Size: USD 734.4 million
  • CAGR (2025 - 2030): 15.8%

Key Companies & Market Share Insights

Key participants in the UK mental health app market are focusing on developing innovative business growth strategies in the form of mergers & acquisitions, partnerships & collaborations, product portfolio expansions, and business footprint expansions.

Key Players

  • Mindscape
  • Calm
  • MoodMission Pty Ltd.
  • Sanvello Health
  • Headspace Inc.
  • Youper, Inc.
  • Wysa AI

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Conclusion

The UK mental health apps market is on a robust growth trajectory, supported by rising awareness of mental health issues, technological advancements, and increasing prevalence of anxiety and depression. iOS continues to dominate due to its privacy-focused ecosystem, while depression and anxiety management apps remain the most sought-after category. The subscription-based model highlights the willingness of consumers to invest in quality care tools, while homecare settings are emerging as the most dynamic segment due to convenience and accessibility. As hospitals integrate digital tools alongside conventional care, mental health apps are expected to play a pivotal role in shaping the future of healthcare delivery.