The North America wine market size is anticipated to reach USD 187.03 billion by 2033 and is expected to expand at a CAGR of 7.8% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market growth is attributed to the rising consumer preference for premium and artisanal wine offerings. As consumers become more discerning, there is a marked shift toward high-quality wines with distinctive flavor profiles, provenance, and craftsmanship.

This trend is especially pronounced among millennials and Gen Z, who are increasingly drawn to boutique wineries and sustainable production methods. The popularity of wines from regions such as California, Oregon, and Washington reflects this evolving taste, where brand storytelling and authenticity play a crucial role in purchasing decisions.

The expansion of wine tourism, particularly in renowned regions such as Napa Valley and Sonoma. These destinations boost direct-to-consumer sales and foster deeper engagement between wineries and their clientele. The experiential aspect of wine consumption—through tastings, vineyard tours, and educational events—has become a powerful tool for brand loyalty and market differentiation. Simultaneously, the rise of e-commerce and digital platforms has revolutionized wine retail, making it easier for consumers to access various products and for producers to reach niche markets.

Sustainability and health consciousness are also shaping the market landscape. There is growing demand for organic, biodynamic, and low-sulfite wines, as consumers seek products that align with their environmental values and wellness goals. This has prompted many wineries to adopt eco-friendly farming practices and transparent labeling, enhancing their appeal to a socially aware audience. Additionally, alternative packaging formats such as canned and boxed wines are gaining traction, particularly among younger consumers who prioritize convenience and portability without compromising quality.

Order a free sample PDF of the North America Wine Market Intelligence Study, published by Grand View Research.

North America Wine Market Report Highlights

• By product, table wine led the market and accounted for a share of 81.7% in 2024.
• By distribution channel, the off-trade sales held a share of 76.4% in 2024.
• By country, the U.S. led the market with the largest revenue share of 78.4% in 2024.
• The Mexico wine industry is anticipated to experience the fastest CAGR from 2025 to 2033. 

North America Wine Market Segmentation

Grand View Research has segmented the North America wine market based on product, distribution channel, and country:

• Product Outlook (Volume, Million Liters; Revenue, USD Million, 2021 - 2033)

• Table Wine
• Sparkling Wine
• Dessert Wine
• Distribution Channel Outlook (Volume, Million Liters; Revenue, USD Million, 2021 - 2033)
• Off-trade
• On-trade
• Country Outlook (Volume, Million Liters; Revenue, USD Million, 2021 - 2033)
• U.S.
• Canada
• Mexico

List of Key Players in North America Wine Market

• E. & J. Gallo Winery
• Constellation Brands, Inc.
• The Wine Group
• Treasury Wine Estates
• Concha Y Toro
• Castel Freres
• Accolade Wines
• Pernod Ricard
• Asahi Group Holdings, Ltd
• Beijing Yanjing Beer Group Co.

About Grand View Research:

Grand View Research, Inc. is a market research and consulting company that provides off-the-shelf, customized research reports and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and energy. With a deep-seated understanding of varied business environments, Grand View Research provides strategic objective insights.

For more information, visit www.grandviewresearch.com.