The Australian men’s footwear market has evolved significantly in recent years, driven by changes in fashion trends, an increase in disposable income, and a growing focus on both style and comfort. Footwear is no longer seen just as a functional product but as an essential part of personal style and fashion. From athletic sneakers to formal shoes and casual boots, Australian men’s preferences for footwear have diversified, catering to a wide range of occasions and lifestyle choices.

The Australian footwear market has experienced substantial growth, thanks to the increased interest in athleisure and casual wear, as well as the rising demand for premium, high-performance footwear brands. The Australian men’s footwear market is influenced by global trends, with international brands leading the charge. However, local brands that emphasize craftsmanship and sustainability are also gaining traction. The market is evolving to meet the growing needs of a more fashion-conscious, health-conscious, and environmentally aware male demographic.

Australia Men’s Footwear Market Size

In 2024, the Australian men’s footwear market is expected to reach USD 343.20 Million, showcasing a strong market performance driven by increased consumer interest in diverse footwear types, including athletic shoes, formal footwear, and casual styles. The market size is a testament to the growing demand for footwear that balances both functionality and style, with Australians increasingly investing in shoes that reflect their personal preferences, comfort needs, and lifestyle choices.

The market is projected to grow at a compound annual growth rate (CAGR) of 4.55% between 2025 and 2034, reaching an estimated value of USD 535.53 Million by 2034. This growth will be propelled by several key factors, including the expanding fashion trends, a rise in disposable income, and the shift toward more casual and comfortable footwear options, especially in the wake of the COVID-19 pandemic, which has impacted consumer habits globally.

Australia Men’s Footwear Market Trends

  1. Rise of Athleisure and Casual Footwear: The athleisure trend, which combines athletic and leisurewear, has significantly influenced the Australian men’s footwear market. Sneakers, running shoes, and casual footwear are seeing increasing popularity as men embrace comfort, versatility, and style. Sneakers have moved beyond just sportswear and are now a go-to option for everyday use, making them a dominant segment in the market.

  2. Sustainability and Eco-Friendly Materials: As sustainability becomes a focal point for consumers globally, the demand for eco-friendly and ethically produced footwear is on the rise in Australia. Many consumers are seeking brands that use sustainable materials such as recycled plastics, organic cotton, and plant-based leather in their products. Brands focusing on reducing their environmental footprint are likely to capture a growing segment of eco-conscious buyers.

  3. Customization and Personalization: Consumers are increasingly drawn to customized and personalized footwear. Brands that allow customers to create their unique designs or choose specific colors, materials, and fits are gaining favor in the market. This trend is particularly prominent in the athletic and casual footwear categories, where unique designs are often seen as a status symbol or a form of self-expression.

  4. Performance-Oriented Footwear: With more people engaging in fitness and outdoor activities, the demand for performance-oriented footwear is growing. Running shoes, hiking boots, and cross-trainers designed to provide optimal support, comfort, and durability are becoming popular choices for men who prioritize performance, whether for sports, exercise, or outdoor adventures.

  5. Rise in Online Shopping: E-commerce is reshaping the way consumers purchase footwear in Australia. Online shopping offers convenience, better pricing, and access to a broader range of products. Many men are now opting to purchase their footwear online, which has driven a surge in direct-to-consumer sales. With the rise of online reviews and easy comparison shopping, digital platforms are crucial for footwear brands to stay competitive.

Australia Men’s Footwear Market Segmentation

Breakup by Product

  • Non-Athletic Footwear

  • Athletic Footwear

Breakup by Material

  • Rubber

  • Fabric

  • Leather

  • Plastic

  • Others

Breakup by Pricing

  • Premium

  • Mass

Breakup by Distribution Channel

  • Supermarkets and Hypermarkets

  • Specialty Stores

  • Online

  • Others

Australia Men’s Footwear Market Growth

The Australia men’s footwear market is poised for substantial growth, fueled by several key factors. As disposable incomes rise, more men are willing to invest in high-quality and premium footwear, driving demand for both athletic and fashion footwear. Furthermore, the demand for comfort-driven products is expected to increase, as more men seek versatile footwear that can be worn across multiple settings, from casual wear to sports and even formal occasions.

The athleisure trend will continue to play a significant role in shaping the market, with an increasing number of men preferring sneakers and other comfortable footwear options for everyday wear. Brands that combine style, comfort, and functionality will see substantial growth, and new brands that cater to sustainability, premium quality, and performance will further drive market expansion.

Additionally, the online retail space is expected to continue its dominance. The convenience and accessibility of online shopping have made it easier for Australian consumers to explore a wider variety of styles and brands, contributing to the overall growth of the market.

Australia Men’s Footwear Market Forecast

The Australian men’s footwear market is expected to experience robust growth with a projected CAGR of 4.55% between 2025 and 2034. By 2034, the market is expected to reach a size of USD 535.53 Million. Several factors are expected to contribute to this growth:

  1. Sustained Demand for Sneakers and Casual Footwear: Sneakers and casual shoes will continue to dominate the market as Australians seek footwear that balances style and comfort for daily wear.

  2. Increase in Performance Footwear: As more Australians engage in fitness activities and outdoor adventures, the demand for performance-oriented footwear, such as running shoes and hiking boots, will drive growth in this category.

  3. Expansion of E-Commerce: The growing trend of online shopping will continue to shape the market, with digital platforms providing consumers with easy access to a broad selection of footwear products.

  4. Emerging Focus on Sustainability: Footwear brands that focus on sustainable practices and materials will experience higher demand as Australian consumers become more environmentally conscious.

Competitive Landscape

The Australian men’s footwear market is highly competitive, with both international and local players vying for market share. Major companies in the market include:

Nike Inc.: As one of the world’s leading athletic footwear brands, Nike continues to be a dominant player in the Australian market. Known for its high-performance sneakers and casual shoes, Nike has a strong presence in both sports and lifestyle footwear.

Adidas Australia Pty Limited: Adidas is a major competitor in the Australian men’s footwear market, offering a range of athletic shoes, sneakers, and casual wear. The brand’s focus on innovation, style, and performance has made it a key player in the market.

ASICS Oceania Pty Ltd.: ASICS is renowned for its running shoes and athletic footwear, offering high-performance shoes designed for sports and fitness enthusiasts. The brand has a strong presence in the Australian market, particularly in the performance footwear segment.

R.M.Williams Pty Ltd: Known for its premium leather boots and footwear, R.M.Williams is a local brand that offers a unique combination of style and durability. It is highly regarded in the Australian market for its craftsmanship and luxury offerings.

FEIT: A premium Australian footwear brand, FEIT focuses on high-quality, handcrafted shoes that prioritize both design and sustainability. The brand's commitment to producing sustainable footwear has attracted a growing segment of eco-conscious consumers.

Others: Several smaller brands and local players also contribute to the market, catering to niche segments such as sustainable footwear, customized designs, and premium-quality products.