Smokeless Cigarettes Market Summary

The global smokeless cigarettes market size was valued at USD 24.5 billion in 2021 and is projected to reach USD 93.7 billion by 2030, growing at a CAGR of 16.0% from 2022 to 2030. The market expansion is primarily driven by growing consumer awareness regarding the harmful effects of tobacco consumption, encouraging users to shift toward alternative nicotine delivery systems. Additionally, ongoing technological innovations by key market players are further fueling the adoption of smokeless cigarettes by enhancing product performance, design, and user experience.

According to the Centers for Disease Control and Prevention (CDC), in 2020, over 2.3% of adults aged 18 years or older in the U.S., equivalent to 5.7 million people, reported current use of smokeless tobacco products. This growing consumer base, combined with heightened health awareness, is contributing to the market’s expansion.

During the COVID-19 pandemic, e-cigarette and vape vendors implemented innovative marketing strategies to maintain and boost sales. Many key players began selling their products online through e-commerce platforms such as Amazon. According to an article published by the American Medical Association in December 2020, online retail sales for disposable e-cigarettes accounted for 18.2%, pod-based products 19.6%, and other e-cigarette variants 19.8%. Additionally, companies like Podsalt, BLVK, and One Drop Vape enhanced their promotional strategies by offering hand sanitizers and face masks as gifts with smokeless cigarette purchases, helping strengthen brand recognition and market presence during the pandemic.

Key Market Trends & Insights

• Regionally, North America accounted for the largest revenue share in 2021, representing 47.9% of the global market. Strong consumer adoption, advanced infrastructure, and widespread awareness regarding tobacco health risks have supported market leadership in the region.
• The Asia Pacific smokeless cigarettes market is expected to witness significant growth, with a projected CAGR of 15.8% during the forecast period, driven by rising disposable incomes, urbanization, and increasing health awareness across countries like China, Japan, and India.
• By product type, the electric segment dominated the market in 2021, holding a revenue share of 81.2%. The superior convenience, safety, and performance of electric smokeless cigarettes make them the preferred choice among consumers globally.
• In terms of distribution channels, the offline segment accounted for the largest revenue share of 79.6% in 2021, reflecting strong retail presence and traditional purchase habits. Conversely, the online segment is projected to register the fastest CAGR of 18.0% from 2022 to 2030, fueled by growing e-commerce penetration, convenience, and pandemic-driven shifts toward online purchasing.

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Market Size & Forecast

• 2021 Market Size: USD 24.5 Billion
• 2030 Projected Market Size: USD 93.7 Billion
• CAGR (2022-2030): 16.0%
• North America: Largest market in 2021
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights

The market for smokeless cigarettes is fragmented with the presence of many global and regional players. These players are engaging in the major acquisition of consumers and promotional activities to increase their customer base and brand loyalty. Some of the initiatives are:

• For instance, in August 2021, RELX, a premium vape brand was launched in Saudi Arabia.
• In January 2021, BAT launched its first CBD vaping product, VUSE CBD Zone. 
• In December 2020, Japan Tobacco Inc. announced its partnership with Sauber Engineering AG, a prototype and technology developer. Through this partnership, the companies would continue to collaborate on enhancing the user experience of JTI's vaping products.

Key Players

• JUUL Labs Inc.
• British American Tobacco Plc
• RELX Technology Co. Ltd.
• Imperial Brands Plc
• Japan Tobacco Inc.
• Shenzhen Joye Technology Co Ltd.
• Shenzhen IVPS Technology Co Ltd.
• Shenzhen Kanger Technology Co Ltd.
• Shenzhen Eigate Technology Co Ltd.
• Flavourart Srl

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Conclusion

The smokeless cigarettes market is experiencing robust growth due to increasing health awareness, technological innovations, and evolving consumer preferences. North America leads in revenue share, while Asia Pacific is poised for rapid growth. Electric smokeless cigarettes dominate product preference, and although offline channels remain prominent, online sales are accelerating at the fastest rate. Strategic initiatives by key players, such as digital marketing and bundling with health-related products, have enhanced market penetration. Over the coming years, adoption of smokeless alternatives is expected to rise, driven by the need for safer nicotine consumption and expanding e-commerce accessibility, contributing to sustained global market expansion.