People tell “never judge a book by its cover,” but people will most certainly judge your website by its design. If you don’t have a clean, modern, and practical design, your audience will bounce from your site and visit a competitor’s instead.

Your website’s design sets the primary impression, so you would like to form it an honest one. As a business-to-business (B2B) company, it’s even more critical — you’re appealing to multiple decision-makers, and making one bad impression can potentially derail a purchase.

To set you on the proper track, inspect these seven B2B website design tips with examples to guide you in the right direction!

1. Create a consistent design that fits your brand
First on our list of B2B web design tips in creating a uniform design that matches your brand. once you craft your website’s design, you would like it to reflect your brand. Your website is usually the primary glimpse people get of your brand, so you would like them to urge them to understand you as soon as they enter your site.

To help you create a uniform B2B website design, you would like to make a method guide. a method guide helps you set a uniform look and pity your website. It also ensures that regardless of who works on your website, your design looks equivalent.

When you craft your style guide, you’ll want to establish:

Your brand’s color scheme (one primary color, one to two accent colors)
Your font color
Your font style (up to 2 recommended)
Your image style
By establishing your style guide, you can build a consistent image of your brand throughout your site.

B2B web design spotlight: Adamo
To help you get inspiration, check out Adamo. Adamo is a prime B2B website example of establishing a style guide and consistently using it throughout your site. They have a blue, gray, and white style that greets you as soon as you enter their website.