OOH Advertising refers to outdoor advertisements in social locations. Such advertisements are placed on the roads, markets, and bustling streets. They are viewed by many people daily. This renders them powerful and helpful. The question that brands would like to know is whether these ads are effective. Brands also wish to know whether what is being spent produces good results. This is where the measurement of return comes into play. This procedure is referred to as ROI. This translates into a payback. There are numerous easy ways to estimate ROI on outdoor advertisements. https://www.cashurdrive.com/blog/how-to-measure-roi-in-ooh-advertising