Importance of CPM in the Google

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2024-10-07 11:28:33 -

CPM, or Cost Per Mille (Cost Per Thousand Impressions), is a crucial metric in Google Ads (formerly Google AdWords) for several reasons: 1. Brand Awareness: CPM is particularly important for brand awareness campaigns. These campaigns aim to increase the visibility of your brand rather than drive immediate clicks or conversions. By paying for impressions, you ensure that your ad is seen by...

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