Trademark Income 1999 - Licensing Market Insights

2025-02-06 04:19:19 -

In 1999, trademark and character owners generated an impressive $5.6 billion in royalty income from global manufacturers, as revealed in a recent industry-sponsored report. This figure marked an increase of $148 million compared to the previous year. The research, conducted by Harvard Business School and the Yale School of Management at the behest of the Licensing Industry...

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