Disney-Hasbro Deal: Diversifying Toy Merchandising
In a strategic move to diversify its toy merchandising, Disney has entered into a significant agreement with Hasbro, allowing the company to create toys, action figures, and games inspired by Disney's films and television shows. Concurrently, Disney has also established a more limited partnership with its competitor, Mattel. Mattel, based in El Segundo, had long enjoyed a comprehensive...
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