What Is App Store Optimization (ASO)? What Is App Store Optimization (ASO)?
By now, marketers are well aware of the ever-growing dominance of mobile as a platform. Mobile app revenues worldwide are projected to hit a staggering $189 billion dollars in 2020, and “US adults [spent] an average of 3 hours, 35 minutes per day on mobile devices in 2018.” In fact, eMarketer predicts that as of 2019, mobile will surpass TV as...
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