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2025-09-12 05:04:16 -

The Set-Top Box Strikes Back: Pay TV's Quest for the Living Room Crown

The living room entertainment center, once commanded by a single cable box, became a tangled mess of streaming dongles and remote controls. But a reversal is underway. The humble set-top box is being reborn as a powerful smart hub, and Pay TV providers are leveraging this hardware to stage a remarkable counter-offensive. By combining the reliability of live broadcast with the on-demand freedom...

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