• What Is App Store Optimization (ASO)?
    What Is App Store Optimization (ASO)? By now, marketers are well aware of the ever-growing dominance of mobile as a platform. Mobile app revenues worldwide are projected to hit a staggering $189 billion dollars in 2020, and “US adults [spent] an average of 3 hours, 35 minutes per day on mobile devices in 2018.” In fact, eMarketer predicts that as of 2019, mobile will surpass TV as...
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  • WHAT IS APP STORE OPTIMIZATION?
    WHAT IS APP STORE OPTIMIZATION? Let's figure it out - this is the first goal pursued by SEO and ASO. They are similar: to show your product to the maximum number of users. The difference is that SEO is aimed at improving the visibility of the website and at the highest possible positions in the search results of systems such as Google, Yandex. ASO optimization increases the visibility of your...
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