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5 Best Practices for Placing GA4 Tracking Code for PPC Ads Introduction Accurate Google Analytics 4 (GA4) tracking is essential for performance marketers running Pay-Per-Click (PPC) campaigns because every ad click must be captured at the event and parameter level to support correct attribution and optimization. Improper GA4 placement leads to data gaps that distort bidding decisions, conversion attribution, and budget allocation. When implemented correctly, GA4 tracks the full PPC user journey from ad click-through engagement and conversion across platforms such as Google Ads, Microsoft Ads, social channels, and affiliates. Proper GA4 setup enables event-based measurement, funnel visibility, ROI analysis, and audience performance tracking, allowing marketers to optimize campaigns using reliable, data-driven insights aligned with real industry execution practices. By joining in the best digital marketing training institute in Bangalore, you can get full knowledge of GA4 with PPC 1. Implement GA4 via Google Tag Manager (GTM) with Consistent Data Layer Use Placing GA4 tracking through Google Tag Manager (GTM) is a best practice because it decouples analytics code from the site codebase, allows version control, and centralizes tag deployment. GTM uses a data layer, a JavaScript object that standardizes how data points are passed to GA4. For PPC tracking accuracy, this means building a consistent event schema at the outset. Technical Actions: Configure a global site tag (gtag.js) via GTM instead of hard-coding to avoid duplication and version drift. Use a well-structured data layer to push key PPC variables such as click_id, campaign parameters, user IDs, and custom event triggers. Standardize event parameters (e.g., event_category, event_label, value) so GA4 receives consistent, queryable data. What Digital Academy 360 Provides: Live GTM labs where learners build and validate data layer structures. Real PPC tracking scenarios that map campaign parameters (UTM source/medium/campaign) into GA4 via GTM. Hands-on debugging practice using GTM Preview and GA4 DebugView for real-time verification. 2. Configure Enhanced Measurement & Custom Events Before Launching PPC Campaigns GA4’s enhanced measurement auto-tracks basic interactions like page views and scrolls, but PPC performance requires deeper visibility, such as button clicks, form interactions, and specific conversions. Properly configuring custom events before you place GA4 code ensures that every significant PPC user action is captured without post-launch gaps. Technical Actions: Audit all key conversion touchpoints (e.g., lead form submit, add to cart, checkout initiation). Create custom events and parameters in GA4 that map to PPC intent signals. Verify that event names and parameters are consistent across platforms. What Digital Academy 360 Provides through Internet Marketing Courses in Bangalore of GA4 with PPC training students. Advanced event architecture exercises where learners design, deploy, and validate custom event tracking for conversion funnels. Guided implementation plans that align event naming conventions with business KPIs. Practical lab sessions showing how to connect these events back to PPC bid strategies and automated rules. 3. Use Consistent and Strategic Placement of GA4 Across All PPC Landing Pages Incorrect placement of GA4 tracking code can create blind spots in paid campaign data. If landing pages are on multiple domains, subdomains, or redirect chains, GA4 must be uniformly deployed across every possible user entry point. Technical Actions: Ensure that GA4 tags are placed on all landing pages associated with PPC campaigns. Validate that cross-domain tracking is configured correctly to avoid session fragmentation when users move between domains. Test all conversions across every variation of landing pages (mobile, desktop, AMP, international variants). What Digital Academy 360 Provides: Comprehensive cross-domain analytics training, including setup, testing, and debugging. Hands-on labs with multi-domain scenarios are common in PPC ecosystems. Best-practice templates for deployment maps and QA checklists for landing page tracking. 4. Integrate GA4 with Google Ads and Other PPC Platforms for Unified Attribution Integration between GA4 and PPC platforms like Google Ads is critical for attribution and optimization. When GA4 is linked properly, marketers can leverage enhanced insights such as cross-device behavior, audience reactivation, and granular conversion paths. Technical Actions: Link the GA4 property to Google Ads via Admin > Product Links, ensuring auto-tagging is enabled. Sync conversions from GA4 into Google Ads to drive bid strategies like Maximize Conversions and Target ROAS. Extend integration to other PPC platforms (e.g., Microsoft Ads) via UTM tagging and cross-account pattern mapping. What Digital Academy 360 Provides: Multi-platform integration workshops where learners connect GA4 to Google Ads, set up conversion imports, and align attribution windows. Step-by-step guides on managing auto-tagging and UTM governance to prevent data loss. Performance dashboards that combine PPC platform data with GA4 event streams for unified reporting. 5. Validate Tracking Continuously Using Debug & Real-Time Tools Placing GA4 tracking code is only half the battle; ensuring its accuracy throughout the PPC lifecycle is equally important. Debugging and QA must be continuous, especially when campaigns scale or site changes occur. Technical Actions: Use GA4 DebugView, GTM Preview Mode, and network tools to validate events, parameters, and user properties while PPC ads are running. Perform regular spot checks to verify that key events are firing correctly across devices and platforms. Build automated tests where possible to flag data discrepancies (e.g., using GTM triggers or scheduled auditing tools). What Digital Academy 360 Provides: Debugging labs with real-time scenarios, where learners practice identifying and resolving tracking issues. Error-handling workflows for common GA4 misconfigurations in PPC contexts. QA templates and monitoring frameworks used by professional analytics teams. Conclusion: Accurate placement of GA4 tracking code is foundational to effective PPC campaign measurement and optimization. By deploying tracking via Google Tag Manager, configuring enhanced and custom events, ensuring consistent code placement across landing pages, linking GA4 with PPC platforms, and validating continuously with debugging tools, marketers can transform raw click data into actionable insights. Digital Academy 360’s the best digital marketing training institute in Bangalore, with a technical training approach that ensures learners master these best practices through live labs, real-world projects, placement-oriented execution, and industry-standard workflows. This equips professionals not just with theoretical knowledge but with the practical skill set needed to implement, validate, and optimize GA4 tracking for PPC success. FAQs 1. Why should GA4 be deployed via Google Tag Manager for PPC tracking? Deploying GA4 via GTM centralizes tracking logic, allows version control, and supports data layer usage, ensuring consistent and scalable PPC tracking. 2. What’s the difference between enhanced measurement and custom events? Enhanced measurement auto-captures basic interactions; custom events track business-specific actions (e.g., form submissions or payment completions), crucial for PPC performance evaluation. 3. Do I need cross-domain tracking for PPC? Yes, if your PPC landing pages and conversion flows span multiple domains or subdomains. This prevents session breaks and attribution errors. 4. How does linking GA4 with Google Ads improve PPC performance? Linking allows import of conversions into Google Ads and access to advanced audience data, enabling smarter bidding strategies and more accurate attribution. 5. Can incorrect GA4 placement affect PPC optimization? Absolutely. Missing or misconfigured tracking leads to incomplete data, which can mislead bidding algorithms, skew CPA/ROAS metrics, and impact campaign decisions. Digital Marketing Training Institute Bangalore | 100% Placement Join Digital Marketing Training Institute in Bangalore For Performance Marketing & Media Buying Course. 100% Job Guaranteed*. 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Upgrade Your Analytics Skills: Learn Google Analytics (GA4) in a Leading Digital Marketing Institute Introduction In today’s data-driven digital landscape, proficiency in analytics is no longer optional; it is essential. Google Analytics 4 (GA4) has become the industry standard for tracking user behavior, cross-platform engagement, and campaign performance. Built on an event-based measurement model, GA4 enables marketers to analyze user journeys across devices and platforms with greater accuracy. For professionals and freshers aiming to succeed in performance marketing, mastering GA4 transforms them into data interpreters who can drive informed decisions impacting KPIs such as conversions, customer lifecycles, and ROI. Learn GA4 analytics by enrolling in digital marketing training in Bangalore and get in-depth knowledge on GA4 with practical projects. What Is Google Analytics 4, and Why Does It Matter in Digital Marketing? Google Analytics 4 (GA4) replaces Universal Analytics with an event-driven architecture that tracks user interactions more comprehensively. It provides a unified view of customer journeys across web and app environments, enabling advanced segmentation, predictive insights, and attribution analysis. GA4 is essential for digital marketers because it enables Cross-platform tracking and unified analysis Event-based measurement instead of session-based tracking Predictive metrics such as purchase probability Deep integration with Google Ads and BigQuery Advanced funnel and segmentation analysis These capabilities help marketers move beyond vanity metrics and make data-backed strategic decisions. What Digital Academy 360 Provides: Live GA4 implementation labs using real business datasets Advanced event configuration, including custom parameters, user properties, and conversion definitions End-to-end GA4 deployment integrated with Google Tag Manager, Google Ads, and Data Studio for actionable dashboards How Is Google Analytics (GA4) Taught in a Practical Learning Environment? GA4 requires a hands-on, workflow-driven learning approach due to its event-based data model. Effective training focuses on real implementation, data validation, and actionable insights rather than static reporting. Learners must understand how events are captured, structured, and activated to support performance marketing, UX optimization, and business decisions. A practical GA4 learning environment mirrors how analytics teams operate, starting with property setup and progressing through tracking, analysis, and performance activation. Core GA4 Learning Progression Includes: GA4 account, property, and data stream configuration Event and conversion tracking using Google Tag Manager (GTM) Engagement, retention, funnel, and path analysis Custom reports, explorations, and dashboard creation Google Ads integration and BigQuery export for advanced analysis and segmentation How Digital Academy 360 Delivers GA4 Training in Practice Digital Academy 360 the best digital marketing institute in Bangalore that delivers GA4 training through a hands-on, implementation-first approach aligned with real analytics roles across agencies, startups, and enterprises. The focus is on building, validating, and activating analytics systems, not just interpreting reports. Learners work on real GA4 setups, event tracking, and performance workflows, ensuring accuracy, scalability, and actionable insights. What the GA4 Training Covers in Practice: GA4 property and data stream setup with enhanced measurement Advanced event architecture using custom events, parameters, and user properties Live GTM labs for tag, trigger, and variable configuration with DebugView validation Conversion tracking and attribution integrated with Google Ads Engagement, retention, funnel, and path analysis for optimization GA4 Explorations and custom dashboards for business reporting BigQuery export and advanced audience segmentation Placement-oriented execution through portfolio-ready projects and interview preparation Why Does GA4 Mastery Give You an Edge in Digital Marketing? GA4 mastery shifts analytics from passive reporting to actionable performance intelligence. Its event-based model allows granular tracking across devices and touchpoints, enabling complete visibility into the customer journey. Marketers can identify funnel drop-offs, attribute conversions accurately, optimize acquisition channels, and connect analytics directly to business outcomes. GA4 Enables Marketers To: Measure performance using event-level and conversion data Identify user behavior patterns and funnel drop-offs Optimize channels through attribution insights Build predictive and remarketing audiences Prove ROI using conversion value metrics Support CRO, UX, and growth strategies How Digital Academy 360 Focuses on GA4 Mastery: GA4 training is delivered as a core performance analytics skill, covering real-time reporting, lifecycle analysis, cross-platform attribution, predictive metrics, and advanced segmentation. Training is reinforced through live projects, tool integration with Google Ads and GTM, and portfolio-ready analytics case studies. Which Institute Offers the Best GA4 Training in Bangalore? Digital Academy 360 stands out for GA4 training because it goes beyond dashboards and theory, focusing on how analytics is implemented, validated, and used in real business environments. Learners work with event-based models, advanced tracking configurations, attribution logic, and audience activation skills required for performance marketing, analytics, and BI roles. Key Differentiators: Live projects implementing GA4 on real websites Advanced GA4 and GTM configuration exercises KPI-driven performance measurement frameworks Advanced segmentation, funnel, cohort, and predictive modeling labs Placement-focused analytics training with portfolio support Can Beginners Learn Google Analytics (GA4) Without Technical Expertise? Yes. GA4 can be effectively learned by beginners through a structured, implementation-led progression. Training begins with analytics fundamentals and gradually introduces technical configurations using guided workflows. Learners move from understanding events to creating, tracking, and validating them using industry-standard tools without requiring prior coding knowledge. Beginner Support Includes: Step-by-step event tagging workflows GTM setup and debugging sessions Clear differentiation between sessions, events, users, and engagement metrics Guided hands-on labs and supervised implementations Is There Placement and Career Support After GA4 Training? Yes. Digital Academy 360 provides comprehensive career enablement support that continues until placement. Placement & Career Support Includes: Resume and LinkedIn optimization for analytics roles AI-powered interview preparation and mock interviews Portfolio creation using live GA4 implementations Dedicated placement officers and job portal access One-on-one mentoring and interview scheduling support Exposure to hiring opportunities across 5,000+ companies Conclusion Google Analytics 4 is a critical skill for modern digital marketers. Digital Academy 360 offers the best digital marketing training in Bangalore by delivering a job-oriented, industry-aligned GA4 training program focused on real implementation and execution. With live GA4 and GTM setups, advanced analytics, portfolio projects, internships, and dedicated placement support, learners graduate with the technical confidence and career readiness required for analytics, performance marketing, and data-driven digital roles. FAQs 1. What tools will I learn in GA4 training? GA4, Google Tag Manager, enhanced measurement tools, Data Studio, and analytics debugging frameworks. 2. Will I get hands-on tracking experience? Yes. Training includes real event setup, conversion tracking, and debugging using GA4 and GTM. 3. Do beginners need coding knowledge? No. Visual GTM configurations are used throughout the training. 4. Is the training aligned with hiring needs? Yes. The curriculum matches real workplace expectations and analytics roles. 5. 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A Beginner's Guide to Google AdWords from Bangalore's Top Digital Marketing Academy Introduction: Google AdWords is one of the core modules in digital marketing, not just an optional skill; it is a core performance marketing capability that drives measurable business outcomes. From generating high-intent leads to scaling eCommerce sales and app installs, Google Ads sits at the center of modern digital acquisition strategies. For beginners, however, the platform can appear highly technical, data-heavy, and overwhelming due to bidding algorithms, tracking configurations, and optimization metrics. This guide simplifies Google AdWords for beginners while maintaining technical depth, helping learners understand not just how ads run, but how they perform. It also highlights how structured, practical training can transform foundational knowledge into job-ready expertise. Learn Google Adwords with practical Ad campaigns by joining the digital marketing courses in Bangalore with placement program What is Google AdWords, and why is it important for beginners? Google AdWords is Google’s paid marketing platform that enables businesses to display ads across Google Search, YouTube, Display Network, Gmail, and mobile apps. For beginners, it is one of the most effective channels to understand performance marketing because every action is measurable and directly tied to business results. Why Google AdWords is critical for beginners: Targets users with high commercial intent Offers granular control over budgets and bids Provides real-time performance and cost data Supports multiple campaign objectives (leads, sales, traffic) Integrates seamlessly with GA4 and conversion tracking At Digital Academy 360, beginners learn Google Ads as a performance-driven revenue industry aligned with real business metrics, not just clicks and impressions. Training follows an industry-aligned curriculum shaped by experienced practitioners, supported by live campaigns, GA4 and Google Tag Manager integration, and real-time performance analysis. Learners develop recruiter-ready skills in Quality Score optimization, bid strategy management, conversion tracking, and Return on Ad Spend (ROAS) optimization, helping them stand out in competitive hiring environments. How to learn Google AdWords step by step as a beginner? Learning Google AdWords effectively requires a structured progression that balances conceptual clarity with hands-on execution. Beginners must understand how Google’s auction system works before building and optimizing campaigns. Step-by-step learning approach: Keyword research and intent-based targeting Campaign hierarchy (Account, Campaign, Ad Group, Ads) Bidding strategies and Quality Score mechanics Writing high-conversion ad copy and extensions Conversion tracking setup using GA4 and GTM At Digital Academy 360, learners don’t just simulate ads—they execute live campaigns with real budgets, configure conversion events using GA4 and Google Tag Manager, and optimize ads based on performance data such as Quality Score shifts, CPC changes, audience behavior, and ROAS trends. Training includes real campaign audits, A/B testing, and bid strategy tuning, ensuring learning moves beyond theory into applied, agency-level performance marketing execution. Why does Google AdWords require technical understanding, not just creativity? While compelling ad copy and visuals attract clicks, Google Ads performance is driven by data, algorithms, and optimization logic. Beginners who lack technical understanding often struggle with poor quality scores, high CPCs, and low conversion rates. Technical aspects beginners must master: Ad Rank and Quality Score calculation Smart bidding and manual bidding strategies Conversion tracking validation and debugging Audience segmentation and remarketing logic Performance analysis using GA4 and reports Digital Academy 360 is offering a digital marketing course in Bangalore that strengthens analytical capability by training learners on structured performance marketing frameworks used in live agency environments. Instead of limiting analysis to CTR or conversions, learners are trained to perform search term mining, auction insights analysis, budget pacing evaluation, bid strategy diagnostics, and landing-page-to-ad alignment checks. Campaign performance is reviewed using pre- and post-optimization benchmarks, attribution logic, and funnel-stage mapping to identify leak points. This methodical, system-driven approach equips learners to make data-backed optimization decisions, control ad efficiency at scale, and meet real-world performance targets expected in paid media and growth marketing roles. Which is the best academy in Bangalore to learn Google AdWords practically? The best academy emphasizes hands-on execution over interface walkthroughs. Instead of limiting learning to dashboards and theory, strong programs expose learners to live campaign management, real budgets, performance targets, and client-driven objectives, ensuring they understand how advertising decisions impact actual business results. Key factors to evaluate an academy: Live Google Ads campaign execution Trainers with real performance marketing experience Integration with analytics and tracking tools Internship and real-project exposure Digital Academy 360 is the best academy in Bangalore to learn Google AdWords practically, going beyond interface-level instruction. Learners run live Google Ads campaigns, master bidding strategies, Quality Score optimization, budget control, and conversion tracking using GA4 and Google Tag Manager. Guided by experienced performance marketers through real client scenarios and case studies, and supported by internships, industry-recognized certifications, portfolio development, and a 93% placement success rate, learners gain the technical competence and job-ready confidence required for modern performance marketing roles. Can beginners get jobs after learning Google AdWords? Yes, beginners can secure entry-level roles in performance marketing, paid media, and growth marketing if they can demonstrate execution capability. Employers prioritize candidates who can plan, launch, optimize, and report on campaigns. What makes beginners employable: Running search, display, and YouTube campaigns Optimizing ads for CPA, ROAS, and conversions Building portfolio-ready case studies Understanding business objectives and budgets Digital Academy 360 structures the digital marketing courses in Bangalore by following a job-oriented curriculum designed to prepare beginners for paid advertising roles. Learners who complete the curriculum gain hands-on experience through live Google Ads project execution, industry-aligned internships, and performance-focused portfolio development. By working on real campaign setups, conversion tracking, optimization cycles, and agency-style reporting frameworks, freshers are equipped with the practical skills required to secure entry-level roles in performance marketing and paid media. FAQs 1. Is Google AdWords difficult for beginners? Google AdWords is easy to learn when taught through structured, hands-on training with real campaign execution. 2. Do beginners need coding skills to learn Google Ads? No coding is required, but understanding tracking, analytics, and GTM is essential. 3. How long does it take to learn Google AdWords properly? With practical training, beginners can gain execution confidence within 2-3 months. 4. Is Google Ads better than SEO for beginners? Google Ads delivers faster results, while SEO supports long-term growth. Both are valuable skills. 5. Does Digital Academy 360 offer practical Google Ads training? Yes. Digital Academy 360 provides digital marketing courses in Bangalore with hands-on Google Ads training through live campaign execution, GA4 and Google Tag Manager integration, internships, and real-world project work. This practical approach, combined with placement-focused career support, ensures learners are job-ready for performance marketing roles. Digital Marketing Courses in Bangalore | 100% Job-Guaranteed Learn digital marketing courses in Bangalore. In a Classroom or Online or Near You. 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Which digital marketing module is best for increasing conversions? Introduction: Digital marketing is about reaching people online and guiding them towards choosing the right products and services. In digital marketing, conversion is what keeps the game moving further and ahead. A conversion is like a purchase, a sign-up, a call, or even a download—any action that grabs the attention of a visitor and brings them closer to becoming a customer. Many people enter digital marketing thinking traffic alone matters, but traffic without conversion rarely creates impact. Join the Digital Marketing Institute in Bangalore and learn the conversion process. Understanding Conversion in Digital Marketing Conversion is not an accident. Every click that turns into a lead or sale follows a sequence of discovery, interest, evaluation, and decision. Understanding conversions means understanding behavior. People browse, compare, hesitate, and decide at different moments. Conversions depend on relevance, timing, clarity, and trust. A visitor will only convert when the message aligns with their intent and the experience feels simple and convincing. Digital marketing supports each stage, but only certain modules directly influence the decision to act. Digital marketing modules exist to influence those moments in different ways. Some bring people in, some build trust, and some push them to act. Learning how different modules affect this process gives clarity on knowing which is the best digital marketing module to increase conversions. Let us take a look at the best modules of digital marketing that help to increase the conversion rates: Search Engine Optimization and Conversion Intent: Search engine optimization attracts users based on the user's intent. Someone searching for a product or service on Google, like “best laptop under budget,” shows the user's interest in purchasing the product. SEO brings such users to your page, but conversion depends on what happens next. SEO supports conversions by: Matching content to search user intent Bringing qualified traffic instead of random visits Reducing friction with a clear structure and answers SEO works best for conversions when content is aligned with user needs. Many learners exploring digital marketing AI programs discover that SEO is effective when paired with strong landing pages and calls to action. Performance Marketing as a Conversion Driver: Performance marketing focuses directly on results. Paid ads on search engines like Google and social media platforms target users based on their intent, behavior, and demographics. Campaigns are optimized around measurable outcomes such as leads or sales. Performance marketing increases conversions by: Reaching users ready to act Testing offers and messaging quickly Optimising budgets based on performance data For those enrolled in a digital marketing institute in Bangalore, performance marketing often becomes the most conversion-focused module because results are immediate and measurable. Landing Pages and Conversion Rate Optimization: Conversion does not happen on ads alone. Landing pages decide whether visitors stay or leave the website. Conversion rate optimization focuses on improving page elements that influence decisions. CRO improves conversions through: Clear headlines and messaging Simple forms and layouts Trust signals, such as testimonials Reduced distractions Learning CRO helps digital marketers turn existing traffic into higher results. Many digital marketing training institutes with placement include CRO basics because conversion skills increase the chances of getting a job. Content Marketing and Trust-Based Conversions: Content marketing influences conversions indirectly through digital platforms like blogs, videos, guides, and case studies, which educate and reassure users before they commit to a product or service. Content supports conversions by: Addressing doubts and objections Building authority and credibility Nurturing leads over time Content marketing converts the best when it is combined with SEO, email, or paid campaigns. Learners often realize that content marketing is essential for long-term conversion growth. Email Marketing and Repeated Conversions: Email marketing targets users who have shown an interest in a product or service. It focuses on nurturing relationships through genuine user intent rather than chasing new traffic. Email drives conversions by: Personalised messaging Timely follow-ups Re-engaging warm leads Email marketing often delivers higher conversion rates because it makes the audience familiar with the brand. For anyone searching for a digital marketing job, email marketing remains a practical and valuable skill. Analytics as the Backbone of Conversion Growth: Analytics does not create conversions directly, but it reveals the data of what might work and what might not. Understanding data allows digital marketers to improve users’ intent. Analytics helps increase conversions by: Identifying drop-off points Measuring user behaviour Supporting informed optimisation Without analytics, conversion efforts rely on assumptions. Structured learning in digital marketing teaches how to connect data with decisions. So, Which Module Is Best for Increasing Conversions? No single module works alone on increasing the conversions. However, performance marketing stands out for direct conversion impact, especially when combined with CRO (Content Rate Optimization) and analytics. SEO and content bring intent and trust, while email converts interest into action. The most effective conversion strategy connects multiple modules rather than choosing one as an all-to-one solution. Understanding how these modules work together is what separates beginners from skilled digital marketers. Conclusion: Increasing conversions is not about chasing one tactic. It is about understanding how intent, trust, timing, and experience of the users work together across digital channels. Performance marketing often delivers faster conversion results, but SEO, content, email, and analytics strengthen and sustain those outcomes. Learning these connections through structured training helps build confidence and clarity. Join a digital marketing training institute in Bangalore that approaches practical digital marketing education, which can help you understand how conversion-focused skills are developed in real-world scenarios. Digital Marketing Training Institute Bangalore | 100% Placement Join Digital Marketing Training Institute in Bangalore For Performance Marketing & Media Buying Course. 100% Job Guaranteed*. Approved by MESC & Skill India https://www.digitalacademy360.com/digital-marketing-training-institute-bangalore https://maps.app.goo.gl/vdpBTD77zFdiyTov5 No 46/A, 1st Main Rd, opposite Mini Forest, Sarakki Industrial Layout, 3rd Phase, J. P. 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