The global Customer Data Platform market is undergoing a transformative shift, driven by the escalating demand for real-time, unified customer data and the increasing adoption of omnichannel marketing strategies across diverse industries. According to the latest findings by Kings Research, the global customer data platform market size was valued at USD 4.90 billion in 2024 and is...
Hardly a week goes by without news of a ‘technical issue’ or outage. Sainsbury’s, Marks & Spencer and Tesco Bank are just some of the well-known brands that have experienced tech meltdowns in recent weeks.
We’ve come to expect IT crashes as a part of life, but if handled poorly, they can snowball into a major crisis, tarnishing a company’s reputation, eroding...
Protecting Customer Data Challenges
Handling sensitive customer data is a daunting task for resource-strapped small businesses, yet ignoring this responsibility invites catastrophic consequences. From financial ruin to irreversible brand damage, the fallout of data mishandling proves particularly devastating for smaller enterprises operating without corporate safety nets.
Every...