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Where it’s used: Beauty Tech Lifestyle Fitness Practical example: A tech influencer reviewing a new laptop for 2026 to his followers to create brand visibility. How to learn: Understand influencer selection, ROI measurement, outreach, and campaign execution. Performance Marketing Performance marketing focuses on high ROI in advertising strategies across platforms such as Google, Meta, YouTube, LinkedIn, and e-commerce marketplaces. Why it’s important: Businesses prioritize measurable results, making performance marketing one of the highest paying roles in 2026. Where it’s used: Lead generation Sales campaigns App installs Practical example: Optimizing ROAS (Return on Ad Spend) for an online clothing brand. How to learn: By learning the fundamentals of funnels, conversion tracking, A/B testing, and media buying. Email Marketing Email marketing focuses on sending targeted communication to nurture leads and retain customers using automation and segmentation. 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Where it’s used: Food apps Travel apps Shopping apps Practical example: A food delivery app sending lunch-time push notifications. How to learn: Understand mobile UX, geo-targeting, and personalization to learn faster. SMS Marketing SMS marketing helps brands send crisp, fast, conversion-driven messages to users’ phones. Why it’s important: SMS open rates remain above 90%—making it ideal for immediate conversions. Where it’s used: Flash sales OTPs Event reminders Practical example: A supermarket sending customers a quick text like, “Buy 1, Get 1 Free, 1 Day offer!” to trigger instant purchases. How to learn: By mastering timing, sequencing, and regulatory compliance. GA4 Analytics GA4 Analytics helps track user behavior, campaign performance, and website activity. Why it’s important: Data-driven decisions will dominate marketing strategies in 2026. Where it’s used: Website tracking Funnel analysis Campaign optimization Practical example: Checking which pages drive the highest conversions on your website. How to learn: Real practice with dashboards, events, conversions, and reports. Conclusion Understanding digital marketing modules is the first step toward building a powerful online career. Each module plays a unique role, yet together they shape a complete digital marketing strategy. Just as it highlights the importance of modules, also reinforcing the learning modules through structured digital marketing training in Bangalore  helps you gain an overall expertise in the domain, which can help to open doors to limitless job opportunities and career growth. Start learning digital marketing the right way with hands-on training and real tools. Explore Digital Academy 360 for the trusted choice for the best AI digital marketing curriculum. 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