The market size of the global Loyalty Management Software market was USD 5.5 billion in 2022. It is projected to register a revenue compound annual growth rate (CAGR) of 14.2% during the forecast period. One of the key factors driving the growth in market revenue is the increasing utilization of Loyalty Management Software programs by organizations to retain customers...
Loyalty management is a strategic approach aimed at fostering customer retention, engagement, and brand loyalty. In today’s competitive marketplace, where consumers are inundated with choices, building strong relationships with customers has never been more critical. Businesses increasingly recognize that retaining existing customers is often more cost-effective than acquiring new ones....