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Martechcube John adicionou um novo artigo Outro
2025-01-06 07:35:07 -

Chief Data Officers and Smart Data: Building a Strategic Future
In today’s data-driven world, data isn’t just the new oil—it’s also the refinery, the engine, and the fuel propelling businesses forward. Yet, in an era awash with big data, Chief Data Officers (CDOs) face a critical question: Are they sitting on a gold mine or drowning in an ocean of numbers? The answer lies in smart data—refined, actionable insights that drive...

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Martechcube John adicionou um novo artigo Outro
2024-12-04 07:16:50 -

Enhancing Holiday Offers and Experiences Through the Power of Smart Data
In recent years, competition among travel service providers has intensified due to the global resurgence of the tourism sector. Launching generic vacation promotions is no longer sufficient to attract today’s discerning travelers. The differentiating factor lies in harnessing smart data to deliver tailored holiday offers based on individual preferences. This article explores how tourism...

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