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SalesMark Global added article Other
2025-08-12 06:15:50 -

Mapping the Buyer’s Journey: When to Leverage Demand or Lead Generation
Mapping the Buyer’s Journey: When to Leverage Demand or Lead Generation June 9, 2025 by SalesMark Global Discover how to align demand and lead generation strategies with each stage of the B2B buyer’s journey to boost engagement and drive conversions in 2025. Introduction For effective B2B marketing, it is...

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Brandon Soros added article Other
2025-08-12 08:26:34 -

What Agentic AI in Demand Generation Means for B2B Marketers
The B2B marketing sphere is changing faster than anyone could have thought. Buyers have shifted to being more selective, informed, and less patient than ever before. With this in mind, traditional approaches to marketing often struggle to hit the mark. This is where agentic AI in demand generation comes in and shifts the game—where AI doesn’t just assess data, but independently, and...

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Brandon Soros added article Other
2025-08-13 08:57:10 -

Why B2B Demand Generation Works Best with Personalized Campaigns
Generic outreach and campaigns in the B2B space won’t be enough to land deals these days. Relevance and value are essential at every touchpoint, and buyers expect them. Meeting these expectations requires focusing on personalization in b2b demand generation. In today’s business environment, mass marketing is ineffective. The Shift from Broad Outreach to Tailored Messaging The goal...

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