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- MarTech Interview with Karl Rumelhart on Cross-Channel UXKarl, your professional journey from academia to leading product innovation at global tech companies is truly distinctive. How has your background in mathematics shaped your approach to product leadership and strategy?My years in mathematics taught me two habits that remain core to how I lead products today. First, mathematicians never shy away from hard problems—real...0 Commentaires 0 Parts 280 Vue
- Personalized Marketing vs Hyper-personalization ExplainedIn today’s digital-first world, customers expect more than just a personalized greeting. They want interactions that feel intuitive, relevant, and timely. Hyper-personalization is answering this demand by reshaping how businesses connect with their audiences on an individual level and in real time. What Is Hyper-PersonalizationHyper-personalization is a marketing strategy that...0 Commentaires 0 Parts 394 Vue
- Voice and Visual PPC Trends Dominating DiscoveryThe world of pay‑per‑click (PPC) is rapidly evolving, driven by technological advances, privacy shifts, and changing consumer behavior. To stay competitive, marketers must adapt to new strategies and tools shaping the digital advertising landscape this year. Smarter Use of First‑Party Data With increasing privacy regulations and the phase‑out of third‑party cookies, first‑party data has...0 Commentaires 0 Parts 659 Vue
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