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Amann Salvee Ajout d’un nouvel article Mạng lưới
2025-07-15 18:54:57 -

In Community We Trust: The New Era of Influence
In today’s attention economy, influence is no longer measured by likes or followers alone. A quiet revolution is unfolding—led not by viral sensations, but by everyday individuals who create meaningful connections within communities. These are the social and relationship influencers. Their power lies not in promotion, but in presence. Unlike traditional influencers who rely on...

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Amann Salvee Ajout d’un nouvel article Mạng lưới
2025-07-16 12:18:14 -

MarTech Interview with Karl Rumelhart on Cross-Channel UX
Karl, your professional journey from academia to leading product innovation at global tech companies is truly distinctive. How has your background in mathematics shaped your approach to product leadership and strategy?My years in mathematics taught me two habits that remain core to how I lead products today. First, mathematicians never shy away from hard problems—real...

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Amann Salvee Ajout d’un nouvel article Mạng lưới
2025-07-12 18:54:24 -

Personalized Marketing vs Hyper-personalization Explained
In today’s digital-first world, customers expect more than just a personalized greeting. They want interactions that feel intuitive, relevant, and timely. Hyper-personalization is answering this demand by reshaping how businesses connect with their audiences on an individual level and in real time. What Is Hyper-PersonalizationHyper-personalization is a marketing strategy that...

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Amann Salvee Ajout d’un nouvel article Mạng lưới
2025-07-08 12:27:13 -

Voice and Visual PPC Trends Dominating Discovery
The world of pay‑per‑click (PPC) is rapidly evolving, driven by technological advances, privacy shifts, and changing consumer behavior. To stay competitive, marketers must adapt to new strategies and tools shaping the digital advertising landscape this year. Smarter Use of First‑Party Data With increasing privacy regulations and the phase‑out of third‑party cookies, first‑party data has...

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